Tag: Out-of-Home media

Media Monitoring & Audit Group Launches as TMKG Consulting Joins forces with P+ Measurement Services

by Peter Oluka

January 10, 2024

Philip Odiakose -TMKG Consulting, media Monitoring, OOH Advertising, Audit Bureau of Circulations

News

TMKG Consulting, a pioneering force in Out-of-Home (OOH) media auditing in Nigeria and P+ Measurement Services, the country's leading independent PR measurement ...

X-raying ‘Fraud’ in Out-of-Home (OOH) Media Buying – Why Brands Must Prioritize Media Monitoring, Compliance

by Techeconomy

January 9, 2024

Philip Odiakose writes on Out-of-Home (OOH) Media, advertising, independent PR Agencies, Measurement

Guest Writer

Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has ...

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The meeting focused on the major lessons for techies in 2024 and projections for 2025, with a discussion on the rapid pace of innovation in the tech industry and the role of AI and digital ecosystems in creating smarter solutions. The panelists emphasized the importance of continuous learning, upskilling, and adapting to new trends, particularly in the context of AI, and highlighted the need for tech professionals to focus on mastering core concepts of programming, developing a business that is sustainable, and being customer-centric. The conversation ended with advice for career growth in the tech industry, emphasizing the importance of patience, finding a mentor, and focusing on strengths.