Tag: Personalisation

Personalisation and humanisation have emerged as the two fundamental pillars that underpin a successful customer experience (CX) strategy. As retailers ...

Delivering exceptional customer experiences has become crucial for businesses, with an increasing number of organisations recognising that omnipresence – offering ...

Hyther Nizam, President, MEA, Zoho Corporation writes: Consumers are collectively defining the line between desirable and undesirable personalisation