Philip Odiakose Joins IPR Measurement Commission
The Institute for Public Relations (IPR) has announced the inclusion of Philip Odiakose, chief media analyst at P+ Measurement Services, as ...
The Institute for Public Relations (IPR) has announced the inclusion of Philip Odiakose, chief media analyst at P+ Measurement Services, as ...
There is a quiet revolution happening in public relations, and no, it is not another rebrand of “storytelling.” It is ...
Philip Odiakose, Africa’s leading media intelligence expert and PR measurement authority, today officially launched his much-anticipated book, The Science of Public ...
In a significant move to advance public relations measurement education and practice in Nigeria and across Africa, renowned communications strategist ...
For decades, Nigeria’s Public Relations industry has struggled with a critical void—a unified, practical framework for measuring and evaluating public ...
AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead. ...
Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost ...
If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence ...
Donald Trump’s inauguration as the 47th President of the United States has once again thrust the world’s attention to the ...
As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement ...
Philip Odiakose, Chief Insights Consultant at P+ Measurement Services Welcome to new year! As we step into 2025, the world of PR ...
In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure ...
Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a positive image, communicate effectively ...
In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of ...
In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public ...
