Saturday, April 20, 2024
Tag: Philip Odiakose
The Role of Evangelism and Education in Fostering a Healthy PR Measurement Culture
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the ...
Navigating the Complexities of Media Monitoring: Strategies for Effective Brand Media Intelligence Gathering
Writer: Philip Odiakose === In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands ...
X-raying ‘Fraud’ in Out-of-Home (OOH) Media Buying – Why Brands Must Prioritize Media Monitoring, Compliance
Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has ...
A Call for the Regulation of the Nigerian Media Monitoring and Intelligence Industry
The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of ...
Influencer Media Monitoring: Why Brands Should Monitor their Influencers
Article by: Philip Odiakose In recent years, influencer marketing has become a crucial part of many brands' marketing strategies. The power ...