The Institute for Public Relations (IPR) has announced the inclusion of Philip Odiakose, chief media analyst at P+ Measurement Services, as a member of its distinguished Measurement Commission.
This appointment marks a significant milestone in Odiakose’s ongoing efforts to advance the global standards of public relations measurement and evaluation, especially across the African continent.
The IPR Measurement Commission is a thought-leadership body composed of global researcher-practitioners and experts committed to developing and promoting best practices in research, measurement, and analytics that uphold ethical, strategic, and effective public relations. It represents key segments of the PR ecosystem—including corporations, agencies, research firms, academia, non-profits, and government entities.
Odiakose joins a global group of forward-thinking professionals who provide guidance, conduct research, and share insights that shape the future of PR measurement.
His appointment affirms his leadership and contribution to PR measurement and evaluation practices through active advocacy, research-based strategies, and capacity-building initiatives across Africa and beyond.
“This appointment is not only an honour but a call to deepen the work I have championed for over a decade—driving PR measurement education and promoting healthy, standard-driven practices across the public relations industry,” said Odiakose.
A longtime advocate for moving the industry away from outdated metrics like AVEs and toward validated and objective measurement models, Odiakose has consistently worked to bridge the knowledge gap in the African PR community through workshops, thought leadership, industry collaboration, and active participation in global forums such as AMEC.
He expressed his sincere gratitude to the IPR Measurement Commission Director, Angela Dwyer, and the Commission team for the opportunity to contribute to such a critical mission.
He also acknowledged the leadership of Dr Tina McCorkindale, the President and CEO of the Institute for Public Relations, for championing innovation and standards in the field.
