Tag: PR Measurement

Beyond AVE: The Pitfalls of Using Advertising Equivalency in PR Measurement

by Techeconomy

May 20, 2024

MarkTECH

In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value ...

The Role of Evangelism and Education in Fostering a Healthy PR Measurement Culture

by Techeconomy

March 18, 2024

Media Monitoring and PR Measurement by Philip Odiakose

Guest Writer

As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the ...

Incorporating Media Performance Audit into your PR Budget is Smart!

by Techeconomy

December 22, 2022

Guest Writer

There are ways to quantify and analyze PR values for your company and demonstrate that media intelligence is the best ...

Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

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Techeconomy Business Series

October 15, 2024

Techeconomy

PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY

May 30, 2024

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Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1

February 9, 2024

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The Role of Ed-tech in Life Long Learning and Continuous Education

October 19, 2023

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Filmmaking and Technology: A chat with Micheal Chineme Ike

June 7, 2023

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