Bridging Theory and Practice: Integrating Measurement Education in Tertiary Curriculums
As a public relations measurement and evaluation expert with more than a decade of experience advocating the integration of measurement ...
Tag: PR Measurement
2025 PR Monitoring & Measurement Outlook
Philip Odiakose, Chief Insights Consultant at P+ Measurement Services Welcome to new year! As we step into 2025, ...
Beyond the Algorithm: How Human Analysts Bring Real Value to PR Measurement
In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to accurately monitor and measure ...
Beyond AVE: The Pitfalls of Using Advertising Equivalency in PR Measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value ...
The Role of Evangelism and Education in Fostering a Healthy PR Measurement Culture
As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the ...
Incorporating Media Performance Audit into your PR Budget is Smart!
There are ways to quantify and analyze PR values for your company and demonstrate that media intelligence is the best ...
