Tag: PR measurement and evaluation

Why Measurement and Evaluation is Necessary for the Growth of the PR Industry: A Nigerian Perspective

by Techeconomy

June 4, 2024

Philip Odiakose writes on Out-of-Home (OOH) Media, advertising, independent PR Agencies, Measurement

MarkTECH

As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege ...

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