OTT Business Messaging Set for 45% Surge by 2027 as WhatsApp Redefines Market Dynamics
In the fast-changing world of digital communication, a quiet revolution is underway, one that could reshape how businesses talk to ...
In the fast-changing world of digital communication, a quiet revolution is underway, one that could reshape how businesses talk to ...
Artificial Intelligence (AI) is rapidly transforming the telecommunications industry, driving operational efficiencies, optimising network performance, and significantly enhancing Customer Experience ...
New data from global communications platform Infobip shows customers prefer conversational experiences on the day of Black Friday, driven by rich channels ...
South African banks have weathered rough seas during the past year, with many of their customers coming under severe pressure ...
Rich Communication Service (RCS) is a mobile messaging protocol that can delivers a more interactive mobile text messaging experience than ...
As Over-The-Top (OTT) platforms such as WhatsApp, Viber and Telegram continue to gain popularity, SMS messaging still has its purpose ...
Consequently, this prompts Nigerian businesses to explore more universal engagement routes to connect with their customers and interact via conversational ...
Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and ...
