TechEconomy
  • About
  • Privacy Policy
  • Careers
  • Manage Subscriptions
Sunday, October 1, 2023
Advertisement
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Apps
      • Gadgets and Appliances
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Podcast
  • TECHECONOMY TV
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Apps
      • Gadgets and Appliances
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Podcast
  • TECHECONOMY TV
No Result
View All Result
Tech | Business | Economy
No Result
View All Result

Home » Nigerian Businesses can Harness Conversational Messaging to Better Engage Customers in the Digital Era

Nigerian Businesses can Harness Conversational Messaging to Better Engage Customers in the Digital Era

Techeconomy by Techeconomy
April 21, 2023
in Commerce
1
Olatayo Ladipo Ajai Infobip on Conversational Messaging and RCS
WRITER: Olatayo Ladipo-Ajai, Regional Manager at Infobip Nigeria

Olatayo Ladipo-Ajai, Regional Manager at Infobip Nigeria

RelatedPosts

QNET DSDC

QNET Unveils new WhatsApp Hotline to Crack Down on Scammers

September 29, 2023

Infobip, Spryker Unveil Six Pivotal Trends for Retailers to Boost Revenues

September 19, 2023
Sifax
Advertisements

Businesses in Nigeria are currently faced with numerous challenges, including fast-changing global economic conditions, a new post-pandemic reality, as well as a fast-growing young population that is increasingly technology-savvy.

These prevailing market conditions have ushered in challenging times, making it increasingly difficult for organisations to maintain and attract new business. Simultaneously, companies are finding that competition is increasing, which demands better and more creative differentiation than just better pricing to maintain a competitive edge.

All the while, consumer behaviour is also changing drastically, with an increase in numbers of Nigerian customers choosing to engage and transact with brands online.

The country’s internet penetration rate stood at 55.4% of the total population at the start of 2023, with 122.5 million internet users recorded in January 2023. Further to this, a total of 193.9 million cellular mobile connections were active in early 2023, equivalent to 87.7% of the total population.

Consequently, this prompts Nigerian businesses to explore more universal engagement routes to connect with their customers and interact via conversational messaging.

To successfully engage with customers in the digital space, businesses are increasingly making the shift towards hyper-personalisation, automation, and 24/7 availability, allowing their promotional campaigns and messaging to be directly targeted at individual customers.

Deriving more value

Brands in Nigeria are thus beginning to realise that customers do not fit into boxes but are individuals who need to be analysed to derive most value from customer engagements.

Ad 16
Advertisements

At the same time, it is also becoming clear that traditional SMS messaging is inadequate where achieving this level of engagement is concerned.

While SMS has played a critical role in business communication, the new realities around customer behaviour and expectations mean that traditional SMS messaging – which provides one-way engagement – has certain limitations such as gateways, DND (Do Not Disturb) and firewalls that often prevent promotional messages from reaching the target end customer, which may result to relatively low SMS open and read rates.

Conversational messaging, in the form of Rich Communication Services (RCS), can address many of these challenges, enabling businesses and brands to communicate more effectively while reaching out, attracting and converting potential customers. RCS is an evolution of SMS, which integrates features from various chat apps into one platform.

The platform allows the exchange of group chats, PDFs, video, audio and high-resolution images, as well as read receipts and real-time viewing, providing more value than traditional SMS. One of its key benefits is that RCS sits on top of the SMS platform, which means it has the same reach and is thus also native on most smartphones.

Better metrics

RCS allows for conversational engagement with customers who can be interacted with as a group or directly on a one-on-one basis, similar to apps such as WhatsApp.

A clear benefit for businesses is that RCS provides deeper metrics on whether a message has been delivered, opened and clicked, delivering better analytics for businesses to gauge how successful a promotional campaign has been.

The use cases for RCS are varied and a number of banks, retailers and hospitality businesses have started using it to send promotional and transaction messages to customers. For example, banks can send payment notifications as full colour, branded, PDF documents that can serve as payment receipts.

Some restaurants already use the card carousel feature to send their menus to customers to browse through the different pages and click on their desired options, without having to use the restaurant’s website or mobile app. Other use cases include the ability to send messages with a location pin from Google Maps, movie previews or QR codes that enable mobile payments by directing users to mobile payment platforms.

Conversational message provides a customer experience that not only focuses on problem-solving, but aims to build long-term relationships with customers, leading to greater customer loyalty, improved brand image and ultimately more revenue. By being conversational, businesses can deliver the best customer experience possible with advanced technology and readily meet changing consumer demands.

Advertisements
innovation
AIT
Advertisements
Tags: infobipOlatayo Ladipo-AjaiRCS
ShareTweetSend
Previous Post

Nigerian Banks: Jobs, Age and Certificate Discriminations

Next Post

Application to N3m Wema Bank Hackaholics 4.0 Still Open

Techeconomy

Techeconomy

Related Posts

QNET DSDC
Commerce

QNET Unveils new WhatsApp Hotline to Crack Down on Scammers

by Techeconomy
September 29, 2023
0

QNET, a global lifestyle and wellness company that employs a direct selling business model, stands firm in its commitment to...

Read more
Spryker x Infobip partnership v4

Infobip, Spryker Unveil Six Pivotal Trends for Retailers to Boost Revenues

September 19, 2023
WigWag

WigWag by Stitch Launches to Expand Social Commerce in Africa

September 15, 2023
Infobip Launches Click-to-chat Ad Analytics for Social Media

Infobip Launches Click-to-chat Ad Analytics for Social Media

September 12, 2023
Jumia Nigeria - Photo by Bloomberg

Jumia kicks off Brands Festival 2023

September 6, 2023
Wasoko

Wasoko Expands to the Democratic Republic of Congo

September 4, 2023
Next Post
Application to N3m Wema Bank Hackaholics 4.0 Still Open

Application to N3m Wema Bank Hackaholics 4.0 Still Open

Comments 1

  1. Pingback: Infobip Reminds Businesses Why RCS is the Next Big Digital Channel - News Curators

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Ad 16
Advertisements

NEWSLETTER

Subscribe

* indicates required
Techeconomy
Advertisements
Ad 15
Insurance Meet Tech
Advertisements
ADVERTISEMENT
  • Trending
  • Comments
  • Latest
​Sodiq Tijani Toju Africa

Meet Sodiq Tijani, a Product Expert and Entrepreneur Banking the Unbanked

March 2, 2023
Product Led vs Sales Led Business Models

Product Led vs Sales Led Business Models: What Startups Should Know

January 10, 2023
Samsung Galayx A04e - Cheapest Samsung Phones in 2023

Cheapest Samsung Phones in 2023

September 11, 2023
Sodiq Tijani Youcloudpay

How Sodiq Tijani is Empowering African SMEs for Economic Growth

February 9, 2022
Google Cybersecurity Scholarship

Google Recognizes Shortage of Cybersecurity Experts in Africa, Announces Scholarships

22

Ad Dynamo Has Eyes on Nigeria – CEO

19

Digital Marketing in Africa: Bringing Much-Needed Skills to Nigeria’s Youth

16

Ad Dynamo by Aleph Group Launches free Digital Academy

14
ASUS ROG Strix G16 Review

ASUS ROG Strix G16 Review: Pinnacle Performance and Innovation Unleashed

September 30, 2023
International Podcast Day

Top 10 Podcasts of the Decade: A Journey Through Audio Excellence

September 30, 2023
International Podcast Day

Behind the Voices: Spotlight on Global Renowned Podcast Hosts

September 30, 2023
Telecom Operators - MNOs want price regime review

Ubiquitous Network Access: Reasons NCC, MNOs and Vendors Should Embrace Emetrics

September 30, 2023

Follow Us

MarkTECH

No Content Available

WomenPreneurs

Hiring in South Africa by Jessica Hawkey redAcademy
WomenPreneurs

Women in Business: Q&A with Jessica Hawkey, Founder & MD of redAcademy

by Techeconomy
August 22, 2023
0

"Jessica Hawkey is the Managing Director of redAcademy"

Read more

BusinesSENSE For SMEs

Managing Difficult Customer
BusinesSENSE For SMEs

Five Keys to Managing Difficult Customers

by Techeconomy
August 23, 2023
0

You will at one point in your business be confronted with dealing with difficult customers. So, mastering the right strategies...

Read more
  • About Us
  • Career
  • Contact Us
  • Policy
  • en English
    • ar Arabic
    • en English
    • fr French
    • ha Hausa
    • ru Russian
    • yo Yoruba

© 2023 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Apps
      • Gadgets and Appliances
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Podcast
  • TECHECONOMY TV

© 2023 Techeconomy - Designed by Opimedia.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.