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Home » Return on Objective

Tag: Return on Objective

Breaking Up with AVE: The Toxic Relationship PR Refuses to End

Philip Odiakose writes on Out-of-Home (OOH) Media, advertising, independent PR Agencies, Measurement | AVE

MarkTECH

AVE (Advertising Value Equivalency) has been murdered countless times, but like a stubborn witch, it keeps rising from the dead. ...

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