Tag: ROI metrics

Media Effectiveness: How CMOs Can Get CFOs to See Marketing as a Value Driver

by Techeconomy

February 7, 2025

MarkTECH

Marketing is far more than just creative ads or social media buzz—it’s a measurable driver of business growth. Yet many ...

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The meeting focused on the major lessons for techies in 2024 and projections for 2025, with a discussion on the rapid pace of innovation in the tech industry and the role of AI and digital ecosystems in creating smarter solutions. The panelists emphasized the importance of continuous learning, upskilling, and adapting to new trends, particularly in the context of AI, and highlighted the need for tech professionals to focus on mastering core concepts of programming, developing a business that is sustainable, and being customer-centric. The conversation ended with advice for career growth in the tech industry, emphasizing the importance of patience, finding a mentor, and focusing on strengths.