According to a new report, U.S. shoppers are expected to shift from Google and traditional search engines to AI-driven assistants this holiday season, with retailers potentially seeing a 520% surge in traffic from AI chatbots in 2025 compared to this year. 

This changing behaviour is changing online discovery and forcing brands to adapt quickly.

Founded just four months ago by Kevin Chandra, Michelle Marcelline, and Albert Punama, The Prompting Company is leveraging a marketing approach it calls Generative Engine Optimisation (GEO), a method designed to ensure products appear in AI search responses and agent-driven browsing.

“Over the past year, most of the growth on websites has come from AI bots, not people,” said co-founder and CEO Chandra. “We’re already seeing developers ask AI tools for product recommendations inside their workflows, and we think people, over time, will be less involved in parts of the purchasing funnel.”

The company argues that the future of digital marketing will involve optimising for both humans and AI agents. As conversational systems begin to execute transactions on users’ behalf, brands may need to maintain separate, AI-focused websites, stripped of pop-ups, navigation menus, and marketing copy, to provide agents with structured, machine-readable information.

“Most businesses still design websites only for humans,” Chandra added. “But the fastest-growing segment of users on the internet today is AI agents and they need a completely different interface.”

The platform identifies what kinds of questions AI models are asking, especially those related to purchase intent, then creates thousands of structured, “AI-optimised” pages to ensure those models can access and cite brand information directly, even when the company’s main site doesn’t appear in traditional search rankings.

While search engine optimisation (SEO) remains relevant, The Prompting Company insists GEO will soon take precedence, as AI-generated results depend more on contextual relevance than keyword bidding or ranking positions.

“Imagine you’re a large e-commerce store. Users can buy items, make returns, compare products, or search for promotions. We help our customers expose those actions to AI agents. Right now, these agents aren’t yet clicking those options or accessing APIs directly, but we expect that to change in the coming months,” said Chandra. 

“Once that becomes widespread and attribution improves, we see a path toward more advertising- or conversion-driven models. For now, we’re focused on helping companies get discovered and recommended by AI.”

The company already lists Rippling, Rho, Motion, Vapi, Fondo, Kernel, and Traceloop among its clients and reportedly hosts around half a million pages for customers. Its client sites now attract double-digit millions in monthly traffic, with revenue generated through subscriptions based on the number of prompts tracked and hosted pages.

The three Indonesian-born founders previously co-created Typedream (YC W20), a website builder acquired by Beehiiv in June, and Cotter, a passwordless authentication tool acquired by Stytch. 

Their latest venture builds on that foundation, targeting the next phase of online discovery in the age of AI assistants.

Investors in the round include Peak XV Partners, Base10, Y Combinator, Firedrop, and several angel backers such as Logan Kilpatrick. The company also confirmed it is collaborating with NVIDIA to develop new AI search capabilities.

“If your product isn’t discovered or cited in ChatGPT, you’re ngmi,” said Arnav Sahu, partner at Peak XV Partners. “We’re thrilled to back The Prompting Company as they build the core infrastructure for product discovery—already powering Fortune 10 companies and fast-growing startups. Kevin, Michelle, and Albert are repeat YC founders, and they are awesome.”

The Prompting Company says the fresh capital will be used to expand its partnerships, strengthen its platform, and prepare for a future where AI-driven discovery changes how consumers interact with brands online.

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The San Francisco-based company is offering a live demo agent that instantly connects with potential buyers, eliminating forms, wait times, and scheduling limitations that have long frustrated both customers and sales teams.

“We want every prospect to be able to click a button and get a live, personalised demo of real software, in their own language, the moment they are ready. No forms, waitlists, or back-and-forth,” said Daniel Carmona, Supersonik’s co-founder and chief executive.

Unlike static product tours or pre-recorded walkthroughs, Supersonik’s agent appears on a live video call, showcases actual software in real time, and adapts the flow of the presentation to the buyer’s industry, company size, and specific needs. 

The tool can pull information directly from customer relationship systems, websites, and documentation without requiring pre-briefings.

The company was founded by Carmona, Joaquim Lechà, former chief executive of Typeform, and Pol Ruiz. The trio share a background in SaaS operations and automation, and believes the traditional way of selling software no longer matches the speed at which buyers operate.

“We’re living through the biggest tech shift of our lifetime with AI, and teaming up with Dani and Pol was a no-brainer to build a future where every company can engage buyers instantly, globally, and at scale, transforming how software is discovered and bought,” said Lechà.

Andreessen Horowitz partner Gabriel Vasquez said the team’s approach tackles a long-standing issue. “Live demos have been too costly and slow for most SaaS companies to scale. Supersonik changes that by turning the sales process into an instant, interactive product experience that delivers real value from the start.”

The seed round also drew backing from industry veterans at Google, DeepMind, and Salesforce. Supersonik has already partnered with several companies ahead of launch and expects to double its workforce before the end of 2025.

While the immediate focus is live demos, the firm plans to expand into onboarding, renewals, customer support, and other areas where businesses can benefit from instant and interactive engagement.

“The fastest way to lose a deal is to make a buyer wait,” Carmona added. “Supersonik makes sure you never lose a deal to an avoidable delay.”

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