As the countdown to the Africa Cup of Nations 2025 gathers momentum, excitement is already rippling across the continent.
Streets are beginning to buzz, fan rivalries are rekindling, and anticipation is building for the spectacle that unites Africa like nothing else.
In the midst of this rising energy, TECNO has stepped into the spotlight with a bold new offering, one that promises to change not just how fans watch football, but how they live it.
Drawing on the power of its proprietary Ella AI system, the company has unveiled a suite of football-focused AI features crafted for the modern African fan.
It’s no longer just about being in the stadium or gathered around the TV; today’s game unfolds through smartphone lenses, social feeds, instant reactions, real-time commentary and the heartbeat of digital communities.
TECNO’s new tools are designed for this moment, where football passion meets technology, and where every fan can become a storyteller, analyst, creator, and commentator in real time. The launch marks a fresh chapter in how AFCON 2025 will be experienced: more immersive, more connected, and more personal than ever before.
For many fans, the smartphone has become a second screen, a debate platform, a slow-motion studio and a memory archive. TECNO’s latest tools attempt to formalize that reality, turning everyday devices into active companions capable of interpreting the match as it unfolds.
At the center of the rollout is Ella Match Decoder, an AI engine that reads on-field movement, tactical patterns and key plays in real time.
The feature delivers instant, simplified analysis normally reserved for professional commentators, allowing casual viewers to understand momentum shifts, defensive structures or build-up sequences with unusual clarity.
The suite also includes visual recognition capabilities through Ella Snap & Know, while Ella Match Highlight compiles personalized summaries of decisive actions, goals, recoveries, combinations, errors or turning points. Fans gain autonomy over what they revisit and share, independent of official broadcast clips or social-media circulation.
Meanwhile, Ella Star Cam shifts focus from the pitch to the stands. Described by TECNO as a “superstar lens,” the tool is built to capture what defines the AFCON experience for many: the chants, synchronized dances, sharp pivots of excitement and collective euphoria that animate African football culture.
The feature anticipates movement and emotion, creating footage that feels closer to immersion than observation.
