Telegram is rolling out a suite of features designed for businesses, including the ability to convert personal accounts into business profiles.
These business profiles will allow Telegram users to display information like location and operating hours, similar to what’s offered by WhatsApp Business.
In addition, Telegram Business accounts will soon be able to integrate AI-powered chatbots to automate customer service interactions.
This feature, coupled with the ability to organize chats with colour labels and set up automatic greetings or away messages, aims to streamline communication and enhance the customer experience.
Pavel Durov, founder of Telegram, spoke on the impending release of Bot APIs for developers later this month, enhancing its competitiveness.
WhatsApp Business, having over 200 million monthly active users, has been well-known in the market, offering a suite of features for business needs, including personalized customer messages and simplified e-commerce transactions.
However, Telegram’s dive into the business is an addition to the evolving demands of businesses worldwide.
In recent years, Telegram has embarked on a journey to diversify its revenue streams, introducing premium subscriptions, self-custodial crypto wallets, and premium username auctions.
These new features come amidst Telegram’s efforts to expand its business offerings and compete more effectively.
With over 800 million users worldwide, Telegram is also planning to launch an ad platform this month, further enhancing its comprehensive communication platform.
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