Shop after shop, filled to the brim with clothing, accessories, etc. Even if these grades fall short of those required by international standards, the Aba people have continued to produce.
Aba is Nigeria’s springboard for being the go-to emerging location for the manufacture and international export of high-quality, reasonably priced ready-made clothing. The fashion market in Aba is like an untapped goldmine.
Despite the challenging economic climate and the extraordinarily high cost of doing business in the city, the people, young and old, are motivated to achieve.
Using digitalized technologies like IoT, AI, blockchain, AR, and VR, the fashion industry in Aba must undoubtedly promote innovation and construct intelligent infrastructure. No Nigerian can discuss the world of tailoring and fashion design in Nigeria without pointing towards Aba City. However, the city is far from implementing the needed digital innovation in the industry, leaving a veritable opportunity for investors and firms.
The latest chapter in the saga of groundbreaking fashion is not scripted by a renowned designer but rather authored by a computer software colossus. It is Adobe, the creative software powerhouse that indelibly shaped the digital creative landscape, took center stage at the Adobe Max 2023 event in Los Angeles. Here, they unveiled “Project Primrose” – a creation that transcends the ordinary and represents the fusion of technology and fashion.
https://www.youtube.com/watch?v=EvGquKkSFMM
The futuristic “fabric,” which was made using tiny scales or petals that were programmed with Adobe software, can be used to create a plethora of different surfaces, including furniture, handbags, apparel, and curtains.
Everything about it was conceived and programmed by research scientist Christine Dierk and her team. During Adobe MAX 2023, she wore and exhibited the interactive dress.
Nigerian fashion sector digitization will necessitate the deployment of resilient, creative, sustainable, and real-time infrastructure.
The current trend in the future of fashion indicates that supply chain digitization is not the only disruption that will be experienced. IoT, AI, and AR applications in fabric manufacturing will be necessary for the future of fashion, and Aba’s potential can only be limited by investments in ideas and education.
Today, the fast convergence of technologies and textiles makes it possible to produce conductive yarn and integrate sensors into textiles widely and seamlessly. Smart fabrics have the potential to usher in a new era for shopping in Aba as well as Nigeria. These textiles may interface with smartphones to process biometric data, such as temperature, respiration, heart rate, stress, movement, or even hormone levels.
The worth of the global fashion business was estimated to be $3 trillion in 2020. Nigeria needs to adopt smart manufacturing techniques and digital marketing methods to get its fair part of this value.
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