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Home Features IndustryINFLUENCERS

The Top 10 AI Influencers on Instagram Could be Raking in $16 Million Yearly

by Joel Nwankwo
August 23, 2023
in IndustryINFLUENCERS
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top 10 AI influencers
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Posting on social media has become a lucrative business, with top content creators earning millions. But there is a new trend emerging: virtual influencers.

These personalities have the same presence and power as regular influencers, but they only exist in the digital world.

RANT Casino calculated how much these virtual influencers could make in a year from sponsored Instagram posts alone.

The firm utilized Influencer Marketing Hub’s Instagram Money Calculator (as well as each influencer’s Instagram follower count, the average number of likes, and average posts per month) to estimate how much money the top 10 AI influencers could be making from Instagram in one year if all their posts were sponsored.

Lu do Magalu – $16.2 million

First of the top 10 AI influencers on Instagram is Lu do Magalu: a social media star in Brazil with over 6.4 million Instagram followers, created by Brazilian retail brand Magalu. Originally focused on content such as unboxing videos and product reviews on behalf of the company, Lu now also shares her life and takes a stand on political matters, such as advocating for LGBT rights. Lu is no longer just a sales tool, but a fully-fledged influencer.

Top 10 AI Influencers
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Lu do Magalu

As one of the most loved and well-known influencers in Brazil, this non-human icon could earn over $16 million per year on Instagram alone. 

CB of Casas Bahia – $8.2 million

Next up in the rankings is CB, another product of a Brazilian retail giant, this time Casas Bahia. Like Lu does Magalu, CB’s content is not exclusive to product advertisement for the brand; he shares his love of video games, movies, memes, and more with his almost 4 million Instagram followers.

This animated virtual teen has the potential to earn over $8 million on Instagram alone.

Any Malu – $613K

Third in the rankings is Any Malu: a virtual influencer turned Cartoon Network star who has the potential to make over $600K from her Instagram presence alone. The animated figure from Brazil has over 3 million YouTube subscribers as well as over half a million followers on Instagram.

Created by production company Combo Estúdio as a marketing tool, Any Malu began making videos on YouTube and is now the star of her own animated Cartoon Network television show: O (sur)real mundo de Any Malu (English: Any Malu’s Surreal World).

Noonoouri – $172K

Next up is Noonoouri: a digital style icon who has made waves in the fashion world. The animated character has worked with the likes of Dior, Valentino, Miu Miu, Kim Kardashian, and more; a list that most real-life influencers only dream of. Noonoouri also brings awareness to social issues and advocates for animal rights with her over 400K followers on Instagram.

top 10 AI influencers
Noonoouri

From her Instagram platform, Noonoouri could be making over $170K per year.

Leya Love – $152K

Next in the rankings is a virtual influencer with a bigger mission: Leya Love is an ambassador for the “World Awareness Movement” and encourages her 383K Instagram followers to embrace positivity and love the planet.

With the platform she has built from spreading her positive messages, the virtual activist and influencer could make $152K per year from Instagram.

Special mentions:

Imma

Qai Qai

Janky and Guggimon

Apoki

Lechat

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Author

  • Joel Nwankwo
    Joel Nwankwo

    Joel Nwankwo is a tech journalist. He is passionate about telling stories as it relates to Africa's social and financial tech advancements. You can reach him at joel.nwankwo@techeconomy.ng

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Joel Nwankwo

Joel Nwankwo

Joel Nwankwo is a tech journalist. He is passionate about telling stories as it relates to Africa's social and financial tech advancements. You can reach him at joel.nwankwo@techeconomy.ng

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