Meta’s microblogging platform, Threads, has now attracted over 100 million daily active users, according to an announcement by CEO Mark Zuckerberg.
The platform has also grown to 300 million monthly active users, an increase from the 275 million reported last month.
This is the first time Meta has disclosed daily active user statistics for Threads, as it continues to influence the social media space.
Launched as a competitor to X, Threads has seen a surge in popularity, benefiting from a wave of users migrating from its rival.
The platform’s continuous expansion has been supported by the rollout of user-friendly features such as custom feeds, curated account recommendations for new users, and an option to personalise the default feed.
These updates have helped sustain the platform’s growth and attract new sign-ups.
In contrast, competing platform Bluesky, which has gained traction as an alternative to X, currently reports a user base of just over 25 million. Nonetheless, Threads remains far ahead in scale, leveraging its wider ecosystem under Meta to accelerate growth.
While Threads has become a major platform in the social media market, Meta is reportedly exploring monetisation strategies, with ads potentially being introduced next year.
The platform’s continued development will determine how it balances user growth with long-term profitability.
