TikTok has launched “TikTok for Artists”, a data-driven platform that provides musicians and their teams with direct access to audience analytics and content performance metrics.
With this, TikTok isn’t chasing Spotify or Apple Music anymore, it’s focused on taking charge of music discovery.
The new tool gives artists daily insight into how their songs and posts are performing, in hard numbers. We’re talking track-level data; total views, number of posts using the music, and user interactions.
TikTok now allows artists to drill down into follower demographics, including age range, preferred language, and gender.
This platform hands over strategic control. Labels and managers can log in, track real-time trends, and tweak their marketing based on what’s actually working. For artists struggling to bridge the gap between virality and sustained growth, this could be the missing link.
There’s more. TikTok also introduced a new “Pre-Release” tool that allows fans to pre-save upcoming albums to Spotify or Apple Music before the official launch. As soon as the album drops, it appears in their libraries. This feature puts pre-release momentum directly into the hands of creators, with no third-party service required.
“TikTok is already well known for being the world’s best platform for music discovery and promotion, and with the launch of TikTok for Artists, all tiers of artists will gain insights on TikTok that they can use to take their careers to a whole new level,” said Tracy Gardner, TikTok’s Global Head of Music Business Development.
“We built the platform to give artists transparent access to useful, actionable data about their music and their fans, to help them better engage with the TikTok community and supercharge their careers both on and off the platform.”
For those who’ve tested it, the platform is useful and vital.
“My team and I rely on TikTok for Artists daily, sometimes even hourly. In such a rapidly evolving industry, it’s crucial for us to consistently monitor and review the analytics of my account,” said Australian artist Cyril Riley, who has over 750,000 followers on the platform.
Northern Irish artist Jordan Adetunji, who has over 640,000 followers, added, “TikTok for Artists is a game changer. It has so much information about my music, my followers, and how they’re using my songs in their posts. And it’s brilliant that I can give access to my team who can also use the data to help us plan our campaigns.”
This global launch follows months of testing in select countries. It also comes on the heels of ByteDance shutting down its experimental music-streaming service, TikTok Music. Instead of fighting for market share in streaming, the company chose to double down on its core strength, driving music virality.
As of now, “TikTok for Artists” is available in over 30 countries, including the UK, US, Brazil, France, Japan, Australia, Egypt, and the UAE, with more markets set to follow. Artists with certified TikTok Artist Accounts can sign up immediately, with the option to extend access to their label or management teams.
