• About
  • Advertise
  • Careers
  • Contact Us
Saturday, June 21, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
ADVERTISEMENT
Home TechTAINMENT

TikTok Partners Warner Bros. to Launch ‘Spotlight’ for Enhanced Movie, TV Discovery

by Joan Aimuengheuwa
August 8, 2024
in TechTAINMENT
0
TikTok Partners Warner Bros. to Launch 'Spotlight' for Enhanced Movie, TV Discovery
TikTok; Source: Pixabay

TikTok; Source: Pixabay

UBA
Advertisements
TikTok, the social media giant known for its short-form videos, has introduced a new feature which will enhance users’ discovery of movies and TV shows. 

The feature, named Spotlight, allows users to explore films and series through the TikTok platform, in collaboration with studios like Warner Bros.

Spotlight works by adding links to videos related to specific movies or shows, directing users to a landing page with detailed information about the title. This includes the synopsis, cast details, and related short videos from creators. 

From these pages, users can access streaming options, rent on-demand, or even purchase tickets for theatre viewings. The aim is to provide a seamless transition from social media discovery to actual viewing.

Videos eligible for Spotlight links must reach a certain view count and come from creators with a good amount of following. Those participating in Spotlight campaigns can earn incentives like exclusive profile frames, filters, merchandise, and access to events. 

Warner Bros. is leveraging Spotlight to promote the second season of “House of the Dragon,” rewarding creators who post content related to the show with unique profile frames.

Earlier this year, TikTok partnered with Warner Bros. to promote “Dune: Part Two,” resulting in over 260,000 fan-made posts before the film’s release. Spotlight is currently available to a limited number of studios, but its prospects of becoming a primary tool for media discovery are huge.

Beyond enhancing TikTok’s discovery platform, Spotlight also challenges traditional search engines like Google. With increasing competition from AI-driven search tools, TikTok’s new feature could shift the industry of how users find and engage with media content.

In the past, TikTok has collaborated with companies like Ticketmaster and AXS to enable users to purchase event tickets directly through the app.

The introduction of Spotlight is another step in integrating TikTok into the media and entertainment sector, bringing a strong marketing tool for studios and creators.

Loading

Advertisements
MTN ADS

Author

  • Joan Aimuengheuwa
    Joan Aimuengheuwa

    Joan thrives at helping individuals and businesses scale via storytelling...

    View all posts
0Shares
Tags: SpotlightTikTokTikTok SpotlightTV DiscoveryWarner Bros.
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Next Post
FDI

FG Target Macroeconomic Reform through 500m Dollar Bond

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

Vesti Introduces ‘Miai by Vesti’ and ‘Safelock by Vesti’

Vesti Introduces ‘Miai by Vesti’ and ‘Safelock by Vesti’ to Revolutionizes Migration Journey

1 year ago
Ibrahim Gaga - NEXIM Bank

Tinubu Appoints Ibrahim Gaga as NEXIM Bank ED

1 year ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.