TikTok to Rival Spotify, YouTube with Elevate by Amplifying Artists' Voices

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Moving to empower emerging artists, TikTok has announced the launch of its new program called Elevate.

This initiative `aims to raise the volume of the voices of up-and-coming musicians,` providing them with substantial support within and beyond the app, enabling them to build lasting careers in the music industry.

Elevate showcases the extraordinary diversity of musical talent found on TikTok and celebrates each artist’s unique story and sound. By identifying the next wave of emerging stars, TikTok will help these artists go beyond a single trending hit and develop sustainable careers. With Elevate, TikTok recognizes the pivotal role its fans play in catapulting artists to success and acknowledges the platform as the ideal space for artists to connect with fans worldwide.

As part of the Elevate program, TikTok will offer fans exclusive experiences, including special performances by the featured artists in significant locations that inspired their music. These performances will take place in their hometowns, spanning across Canada, Georgia, Maryland, Missouri, Puerto Rico, and the UK. Additionally, artists will share new content, provide updates on upcoming music releases, and offer an intimate glimpse into the evolution of their musical journeys through TikTok and the @musicontiktok accounts.

Elevate debuts today, and the inaugural program will run until October. TikTok plans to continue identifying and supporting artists at various stages of their careers, with more details about upcoming Elevate cohorts to be unveiled in the coming months.

In an exciting revelation, TikTok introduces the first class of rising artists who will be part of Elevate’s inaugural program. These all-star talents hailing from different corners of the globe include CHINCHILLA, Sam Barber, Omar Courtz, Isabel La Rosa, Kaliii, and LU KALA.

Elevate promises to be a game-changer for emerging artists, offering them a unique platform to showcase their talent, connect with fans, and take their careers to new heights. With TikTok’s commitment to nurturing the next generation of music superstars, the future of the music industry looks brighter than ever.