• About
  • Advertise
  • Careers
  • Contact Us
Thursday, July 3, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Home TechTAINMENT

TomTom Unveils ‘Breathe Academy’ Platform

by Techeconomy
July 7, 2023
in TechTAINMENT
0
TomTom unveils 'Breathe Academy' platform
L-r: Motsamai Pule, Marketing Lead West Africa, Cadbury Nigeria plc; Morolake Emokpaire, Category Lead, Gum and Candy west Africa, Cadbury Nigeria plc; Yimika Adeboye, Managing Director, Cadbury Nigeria plc., and Frederick Mordi, Head, Corporate Communications and Government affairs, Cadbury Nigeria plc; during the official unveiling of Breathe Academy, a TomTom Initiative to discover, nurture and showcase budding music artistes in Lagos, Nigeria.

L-r: Motsamai Pule, Marketing Lead West Africa, Cadbury Nigeria plc; Morolake Emokpaire, Category Lead, Gum and Candy west Africa, Cadbury Nigeria plc; Yimika Adeboye, Managing Director, Cadbury Nigeria plc., and Frederick Mordi, Head, Corporate Communications and Government affairs, Cadbury Nigeria plc; during the official unveiling of Breathe Academy, a TomTom Initiative to discover, nurture and showcase budding music artistes in Lagos, Nigeria.

UBA
Advertisements

…to discover, nurture and showcase music talents 

TomTom Candy, Nigeria’s favourite menthol brand, under Cadbury Nigeria Plc (a subsidiary of Mondelēz International), has officially launched Breathe Academy, a learning management platform for music creatives and enthusiasts.

The launch event, which took place at Terra Kulture, Victoria Island, featured music performances from up-and-coming artistes, a live demo of the web platform, and a Q&A section.

TomTom unveils 'Breathe Academy' platform
Advertisements
MTN ADS
L-r: Yimika Adeboye, Managing Director, Cadbury Nigeria plc., giving a speech during the official unveiling of Breathe Academy, a TomTom Initiative to discover, nurture and showcase budding music artistes in Lagos, Nigeria

The platform was officially launched by Oyeyimika Adeboye, the Managing Director, Cadbury West Africa. In attendance were representatives from Cadbury West Africa, experts from the music and entertainment sector, and young music enthusiasts.

Oyeyimika Adeboye, affirmed the company’s commitment to supporting young people in making a success of their creative inclinations.

“TomTom is not just a refreshing mint candy, but a brand that recognises its social responsibility, with visible impact. Breathe Academy is an investment by Cadbury Nigeria Plc as our commitment to nurturing the next generation of music-industry trailblazers. We are ecstatic to provide a platform that not only imparts knowledge, but also fosters creativity, community, and success.“

Oyeyimika Adeboye
TomTom unveils 'Breathe Academy' platform
L-R: Femi Aribisala, Host, Consultant and Global Marketing Manager Mavin Records; Excel Joab, Creative Consultant / Talent Manager / Podcaster / A&R Consultant; Focus Ramon, Music producer/Mix engineer; David Williams, Member of the Academy board, and Keno Alordiah, Website Designer, Developer and Mentor,during the official unveiling of Breathe Academy, a TomTom Initiative to discover, nurture and showcase budding music artistes in Lagos, Nigeria.

Breathe Academy, which has been designed for music creatives between the ages of 18 and 34, provides access to real-time online learning and a comprehensive curriculum covering various facets of the music business. Students will delve into the art of songwriting; master the intricacies of music production; unlock the secrets of effective artist management; and discover the latest trends in music marketing.

Speaking on TomTom’s investment in music creatives and young talent, Category Lead, Gum and Candy, Cadbury West Africa, Morolake Emokpaire, said,

“It is beautiful to see TomTom’s relevance through generations as the only black-and-white striped candy in Nigeria. Whether you are a professional giving a presentation or a music lover needing to clear your throat in the studio, TomTom is right there in your pocket. But it is more than that; it is also about our social mission. For every TomTom we sell, we want to give more value to the youth. We are invested in discovering young creatives and giving them one step up to shine. After sitting with young people to understand the pain-points, we realised this was a burden we could easily address. That’s why we are really glad we are here today – because the platform is one of the pillars through which we can nurture young talent. We will do more, but we want our users and fans to spread the word in getting more young creatives on board.”

TomTom unveils 'Breathe Academy' platform
L-r: Marketing Lead West Africa, Cadbury Nigeria plc, Motsamai Pule; Member of the Academy board, David Williams; Former Brand Manager for Gum & Candy Mondelez West Africa, Joan Odafe; Category Lead, Gum and Candy west Africa, Cadbury Nigeria plc, Morolake Emokpaire; Managing Director, Cadbury Nigeria plc, Yimika Adeboye; Head, Corporate Communications and Government affairs, Cadbury Nigeria plc, Frederick Mordi; Entertainment Lawyer, Akinyemi Ayinoluwa, and Host, Consultant and Global Marketing Manager Mavin Records, Femi Aribisala; during the official unveiling of Breathe Academy, a TomTom Initiative to discover, nurture and showcase budding music artistes in Lagos, Nigeria.

A major highlight of the event was the demo presentation by the web development team. The presentation highlighted the user-centric approach to development, creating an intuitive and immersive learning environment for students, and ensuring they have the tools they need to thrive.

In addition to its online offering, Breathe Academy will partner with music stakeholders across the value chain, including record labels and creative management firms, to provide added value to its users, including exclusive access to experienced music executives and stakeholders, depending on defined selection criteria.

Breathe Academy was born out of TomTom’s commitment to discover, nurture and showcase music talent through its ‘Breathe for It’ platform. Some notable winners and beneficiaries of its activities include Mani Lapush and Hayzee who participated in its 2021 Verse Challenge.

TomTom continues to support the growth of music talent through Breathe Academy, strategic partnerships and sponsorship of events, such as the Clout Talk Concert, Ric Hassani Live, Pulse Fiesta, Vector’s Album Listening Party, DJ Consequence’s ‘Vibe of the Year’ party, and the 2022 MTV Base Cypher.

Loading

Author

  • Techeconomy
    Techeconomy

    View all posts
0Shares
Tags: Breathe AcademyTomTomTomTom Breathe Academy
Techeconomy

Techeconomy

Next Post
Naira-Settled OTC FX Futures

CBN Addresses Failed Bank Transactions, Returns N115.45b to Consumers

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

WWDC25: Apple Overhauls Operating Systems with ‘Liquid Glass’

WWDC25: Apple Overhauls Operating Systems with ‘Liquid Glass’

3 weeks ago

Access Bank Updates Forex Application for School Fees, Upkeep, Others

3 years ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.