On Saturday, 19th of August 2023, at The Goodland Lagos, the first edition of the Trade Lenda Fair was launched. The fair which was themed Start, Scale & Soar was dedicated to promoting the growth and innovation of Small and Medium-sized Enterprises (SMEs) in Nigeria, and it was held with resounding success.
The event brought together diverse range of traditional entrepreneurs, startup founders, industry experts and thought leaders for a transformative experience of learning, earning, networking, and collaboration.
At the Trade Lenda Fair, a plethora of products, services, and innovative solutions across various industries were showcased. The exhibitors came from across Lagos, Oyo, Ogun and Kwara state, reflecting the vibrant entrepreneurial spirit and creativity that defines SMEs in Nigeria.
One of the key highlights of the event was the keynote address by the Former President of Nigeria, Chief Olusegun Obasanjo, who shared his journey of entrepreneurship from 1979 till date.
Several masterclasses were conducted by industry leaders and subject-matter experts within the SME ecosystem in Nigeria. These in-depth workshops on starting, financing, marketing and systems development provided participants with actionable insights, practical strategies, and knowledge essential for driving their business growth and adapting to evolving market trends.
The panel sessions, another feature of the event, was facilitated by notable SME brands and SMEs enablers who shared their stories, expertise, valuable insights and perspectives on subjects such as starting, scaling, digitalizing and leveraging interventions. The deep dive conversations served as interactive dialogue, sparking new ideas and approaches that have the potential to reshape the SME landscape.
Another high point was the award of prizes to the tune of N5 million to the top five winners of the pitch competition. The first prize winner (Posh Meals) also won an all-expense trip to Qatar.
“We are thrilled with the overwhelming response and outcome of the Trade Lenda Fair,” said Adeshina Adewumi, CEO, Trade Lenda and Convener of the Trade Lenda Fair.
“The event provided a unique opportunity for SMEs to connect, learn, and collaborate. The masterclasses and panel sessions, in particular, empowered attendees with the knowledge and inspiration needed to elevate their businesses to new heights.”
He further added that “the success of Trade Lenda Fair can be attributed to the unwavering support of our sponsors: Providus, Eazipay, RedCloud, Paystack and our partners Techeconomy, Credo, Baobab+, Lagos Business School, Shuttlers, Niteon, Changera, Money Africa, LSETF, TechNext, TechCabal and TechPoint. Their collective enthusiasm and dedication have created an environment of innovation and growth, contributing to the event’s impact on the SME ecosystem.”
The Trade Lenda Fair has set a new benchmark for facilitating meaningful interactions, fostering learning, and igniting inspiration within the SME community in Nigeria. As the curtains draw on this year’s event, the organizers look forward to building on this success and continuing to empower SMEs with opportunities and solutions that propel them towards prosperity.
More about Trade Lenda
It is Nigeria’s premier digital lending fintech brand and the Trade Lenda Fair is an annual flagship platform that brings together SMEs, industry experts, and stakeholders to showcase their offerings, share knowledge, and foster collaboration., the event aims to empower SMEs with the tools, insights, and connections needed to thrive in today’s dynamic business environment.
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