United Bank of Africa (UBA) PLC., has emerged as the strongest Nigerian brand, while Access Bank retained its position as the most valuable brand in Nigeria for 2025.
According to Brand Finance, a UK-based brand valuation company, in its latest report titled “Nigeria 25 2025”, the top four strongest Nigerian brands are banks, followed by brands in the cement and food sectors.
UBA, FirstBank, GTCO, and Access Bank were listed as the four strongest Nigerian brands. UBA topped the list, rising from ninth position in 2024 to become the strongest brand in Nigeria in 2025, with a Brand Strength Index (BSI) of 92.4/100, corresponding to a AAA+ rating.
The report revealed strong performance in brand familiarity, preference, and consideration, indicators of surging customer loyalty, as key drivers for UBA’s growth.
UBA’s prioritisation of digital banking, innovation, and investment in banking services was noted as key factors underpinning its brand strengths.
Close behind UBA was First Bank of Nigeria with a BSI score of 92.1/100 and an AAA+ rating. GTCO ranked third with a BSI score of 89.5/100, dropping from its previous position as the strongest Nigerian brand.
Commenting on the brands’ performance, Babatunde Odumeru, managing director of Brand Finance Nigeria, said:
“Nigerian banking brands continue to grow, successfully navigating a challenging economic landscape with strategic agility while maintaining customer loyalty. United Bank for Africa (UBA) and First Bank of Nigeria, in particular, have made significant strides in brand strength, emerging as the strongest Nigerian brands in 2025. UBA’s achievement is especially noteworthy, as it now ranks as the 13th strongest banking brand globally among the top 500.”
Access Bank retains its title as the most valuable Nigerian brand, with its brand value more than doubling to N893.3 billion, the fourth consecutive year it has held this position.
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