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Home » Usability Testing: The Unsung Hero of Product Success [Part 1]

Usability Testing: The Unsung Hero of Product Success [Part 1]

Of all the tools in the UX toolbox, usability testing is the most powerful and prevalent. THERESA OKONOFUA explains more in this article.

Techeconomy by Techeconomy
November 15, 2024
in Apps
35
Theresa Okonofua on Usability Testing
Theresa Okonofua, a product designer

Theresa Okonofua, a product designer

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Usability testing is synonymous with user experience design. Of all the tools in the UX toolbox, usability testing is the most powerful and prevalent and it is hard to imagine any meaningful UX project without it.

At its heart, usability testing is simply observing real people as they interact with your product to achieve specific goals. You are not testing the user; you are testing the design.

And everybody language, pause, reaction or unexpected detour can provide a clue about whether your product is intuitive, confusing or delightfully surprising. What is powerful about usability testing is that it strips away assumptions; we might think something is “obvious” or “easy” but watching someone struggle with a navigation menu or a call-to-action button can be humbling and illuminating.

These usability testing sessions help you identify usability issues before they become costly mistakes. Beyond catching usability issues testing can reveal critical insights about how users think coma behave and interact in the context of your product.

You may discover users take a completely different path to completing a task than you intended. The moment during testing you would never predict are the golden nuggets usability testing uncovers.

Let’s say you have built a slick dashboard or a clean mobile app screen. The UI looks modern, the icons are crisp, and your team is proud. But when a user uses your product and cannot figure out how to complete a task, all the visual polish falls flat.

This is where usability testing falls in, not just to validate your ideas but to improve them based on actual human behaviour. It is also important to remember that testing isn’t just for new designs.

Even mature products benefit from usability testing because user expectations evolve, technology habits shift.

What was intuitive 2 years ago might now feel clunky compared to emerging patterns. Usability testing helps teams stay grounded in real world usage- not just theoretical best practises. Some of the biggest benefits you get from usability testing include

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  • Identifying is ability issues early: it helps spot friction points before they become expensive to fix.
  • Validate design decisions; it ensures your navigation layouts and flows align with user expectations
  • Identifies user pain points
  • To know how your products compared to competitors
  • Uncovers user behaviour patterns; Learn how users naturally interact with your product which often differs from how you think they do
  • Usability testing can tell if your product is desirable valuable or not
  • Increase user satisfaction; a smooth more intuitive product experience often leads to happier users.
  • Usability testing can tell if there’s a genuine demand for your product

Usability testing helps answer a wide range of questions depending on your product stage. For early prototypes, you may want to learn if your design concept is even understandable.

During later stages, you are looking at details: are people completing task efficiently? Do they know what they’re doing next? Can they recover from errors without guidance?

Do they feel confident or frustrated using your product? Can they navigate through tasks without assistance? It is not about testing for perfection, it is about testing for clarity, flow and the natural behaviour of users when they’re faced with your design.

Before diving into a test session one of the most crucial steps is defining what you are trying to learn. Otherwise, you risk gathering vague feedback that would be hard to act on.

Having a clear set of research goals/objectives help you decide on where to focus your efforts. From there you can define your test objectives/specific goal that guides what you will test.

…to be continued

*Theresa Okonofua is a Product Designer focused on creating inclusive, accessible digital products. She combines deep user research with thoughtful design to craft solutions for complex, often overlooked user needs.

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Comments 35

  1. Beeber says:
    3 weeks ago

    How to souscribe to your website and how to sign up

    Reply
  2. Arpita Saha says:
    3 weeks ago

    Nice

    Reply
  3. Fida Hussain says:
    3 weeks ago

    This is the best one i want to see it more this is very much interesting awesone dear like it more and more

    Reply
  4. Alexis kelly says:
    3 weeks ago

    Excellent article written here I’m impressed with written beautifully keep it up

    Reply
  5. MD Tanvir says:
    3 weeks ago

    I Loved the article here,keep going

    Reply
  6. Asmaumani says:
    3 weeks ago

    Once testing is complete, it’s time to synthesize the findings. Look for common patterns and recurring pain points.some users were confused by navigation need more.

    Reply
  7. Aysher says:
    3 weeks ago

    The generating the word a waiting to list and I discuss what is the main point of view

    Reply
  8. Aysher says:
    3 weeks ago

    The powerful thing keep it and work for it and providing mobilizatio and services

    Reply
  9. Sergy82 says:
    3 weeks ago

    She combines deep user research with thoughtful design to craft solutions And this is a smart way I liked the article

    Reply
  10. Baba Mohammed says:
    3 weeks ago

    Userbility testing to me is a too that will assist or it will definitely guide one in achieving in his or her research.

    Reply
  11. Lucie says:
    3 weeks ago

    Veey interesting article

    Reply
  12. Romeo says:
    3 weeks ago

    Usability testing transforms assumptions into insights, revealing real user behaviors and pain points to create more intuitive products effectively.

    Reply
  13. ‪Gamal Shabaan‬‏ says:
    3 weeks ago

    > Эта статья содержит много полезных смыслов. Да, я многому научился, прочитав её. Предлагаю вам продолжать публиковать такие стать

    Reply
  14. ‪Gamal Shabaan‬‏ says:
    3 weeks ago

    This article contains many valuable meanings. Yes, I benefited a lot from reading it. I suggest that you continue publishing such articles.

    Reply
  15. MD Noorali says:
    3 weeks ago

    Very interesting article.thank you

    Reply
  16. Zohaib says:
    3 weeks ago

    This article is very interesting i like this article your article is amazing i learned more thing to your article

    Reply
  17. Sadiyya Garba says:
    3 weeks ago

    Wonderful post

    Reply
  18. Parvin Akter says:
    3 weeks ago

    Usability testing is truly the ‍♂️ unsung hero of every successful product! Without it, even the best ideas can miss the mark . Excited to dive into Part 1 and learn how to make products more intuitive , user-friendly , and powerful . Cheers to every tester making a difference behind the scenes ! Let’s keep pushing innovation forward ➡️ #UserFirst

    Reply
  19. ihab says:
    3 weeks ago

    I really appreciate how this article breaks down usability testing across different product stages. It’s a reminder that clarity and user behavior matter more than perfection—especially when feedback is goal-driven and focused

    Reply
  20. umairaimaaan says:
    3 weeks ago

    Can you share more examples of how usability testing revealed surprising insights about a design?

    Reply
  21. Romeo says:
    3 weeks ago

    By observing real users, usability testing uncovers hidden issues and opportunities, shaping products that truly meet user needs perfectly.

    Reply
  22. ‪Gamal Shabaan‬‏ says:
    3 weeks ago

    Thank you very much for this interesting article. I have greatly benefited from the valuable information it contained. I suggest continuing to publish and enhance such articles due to their great usefulness.”

    Reply
  23. lina says:
    3 weeks ago

    This really captures the heart of why usability testing matters—not just as a checklist item, but as a window into real human experience. I love how it highlights the humbling moments when assumptions get shattered and real insight begins. It’s a powerful reminder that design isn’t finished when it looks good—it’s finished when it works well for actual people

    Reply
  24. Jonathan Smith says:
    3 weeks ago

    Nice ,Usability testing helps answer a wide range of questions depending on your product stage

    Reply
  25. Luleta says:
    3 weeks ago

    It seems to be a successful method and avoids many losses, but the question remains: Can usability testing be applied to all products or is it limited to specific products… Thank you for this article.

    Reply
  26. Somar12 says:
    3 weeks ago

    A special article, I liked the detailed explanation of Al-Wafi, I hope you expand the explanation of ideas

    Reply
  27. Jake Anderson says:
    3 weeks ago

    Excellent overview written here im impressed with the article

    Reply
  28. Baba Mohammed says:
    3 weeks ago

    Userbility testing tell you much about your product, whether it is accepted, the demand and other knowledge about your product.

    Reply
  29. Asmaumani says:
    3 weeks ago

    Having a clear set of research goals/objectives help you decide on where to focus your efforts. From there you can define your test objectives/specific goal that guides what you will test.

    Reply
  30. MD Noorali says:
    2 weeks ago

    This is very interesting article

    Reply
  31. Saeedullahjan says:
    2 weeks ago

    Usability testing is critical components of product development that ensure user center design identify pain point and save time and resources by priorizing usability testing teams can create product that delight engage user

    Reply
  32. Johney says:
    2 weeks ago

    If these tech services are provided to people at doorstep then method to get the work done should be given..?

    Reply
  33. Emamul says:
    2 weeks ago

    Boosting Product Success:

    By creating a user-friendly and intuitive product, usability testing can significantly increase user engagement, satisfaction, and ultimately, product success.

    Reply
  34. Jiddah says:
    2 weeks ago

    Technologies is the more powerful to the industry and promoting any kind of service and telecom in this world wide

    Reply
  35. KHALID BOUSHAIB says:
    2 weeks ago

    The issue of actual human behavior is what actually determines the validity of the product’s success ideas. This is where usability testing comes in. This feature is what helps in innovation and determining what you or your team are capable of developing and keeping up with developments.

    Reply

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