Usability Testing: The Unsung Hero of Product Success [Part 1]

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Usability testing is synonymous with user experience design. Of all the tools in the UX toolbox, usability testing is the most powerful and prevalent and it is hard to imagine any meaningful UX project without it.

At its heart, usability testing is simply observing real people as they interact with your product to achieve specific goals. You are not testing the user; you are testing the design.

And everybody language, pause, reaction or unexpected detour can provide a clue about whether your product is intuitive, confusing or delightfully surprising. What is powerful about usability testing is that it strips away assumptions; we might think something is “obvious” or “easy” but watching someone struggle with a navigation menu or a call-to-action button can be humbling and illuminating.

These usability testing sessions help you identify usability issues before they become costly mistakes. Beyond catching usability issues testing can reveal critical insights about how users think coma behave and interact in the context of your product.

You may discover users take a completely different path to completing a task than you intended. The moment during testing you would never predict are the golden nuggets usability testing uncovers.

Let’s say you have built a slick dashboard or a clean mobile app screen. The UI looks modern, the icons are crisp, and your team is proud. But when a user uses your product and cannot figure out how to complete a task, all the visual polish falls flat.

This is where usability testing falls in, not just to validate your ideas but to improve them based on actual human behaviour. It is also important to remember that testing isn’t just for new designs.

Even mature products benefit from usability testing because user expectations evolve, technology habits shift.

What was intuitive 2 years ago might now feel clunky compared to emerging patterns. Usability testing helps teams stay grounded in real world usage- not just theoretical best practises. Some of the biggest benefits you get from usability testing include

• Identifying is ability issues early: it helps spot friction points before they become expensive to fix.
• Validate design decisions; it ensures your navigation layouts and flows align with user expectations
• Identifies user pain points
• To know how your products compared to competitors
• Uncovers user behaviour patterns; Learn how users naturally interact with your product which often differs from how you think they do
• Usability testing can tell if your product is desirable valuable or not
• Increase user satisfaction; a smooth more intuitive product experience often leads to happier users.
• Usability testing can tell if there’s a genuine demand for your product

Usability testing helps answer a wide range of questions depending on your product stage. For early prototypes, you may want to learn if your design concept is even understandable.

During later stages, you are looking at details: are people completing task efficiently? Do they know what they’re doing next? Can they recover from errors without guidance?

Do they feel confident or frustrated using your product? Can they navigate through tasks without assistance? It is not about testing for perfection, it is about testing for clarity, flow and the natural behaviour of users when they’re faced with your design.

Before diving into a test session one of the most crucial steps is defining what you are trying to learn. Otherwise, you risk gathering vague feedback that would be hard to act on.

Having a clear set of research goals/objectives help you decide on where to focus your efforts. From there you can define your test objectives/specific goal that guides what you will test.

…to be continued

*Theresa Okonofua is a Product Designer focused on creating inclusive, accessible digital products. She combines deep user research with thoughtful design to craft solutions for complex, often overlooked user needs.

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