ADVERTISEMENT
TechEconomy
Thursday, June 5, 2025
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home ยป User Behaviour Insights: Driving the Evolution of Digital Products through Analytics Tracking

User Behaviour Insights: Driving the Evolution of Digital Products through Analytics Tracking

Joan Aimuengheuwa by Joan Aimuengheuwa
August 3, 2022
in IndustryINFLUENCERS
0
User behaviour insights by Adeyemi Gideon
Adeyemi Gideon

Adeyemi Gideon

RelatedPosts

work-life balance By ROOSEVELT ELIAS on Tech Talk Live

TECH TALK LIVE: Mastering Productivity and Work-Life Balance

June 3, 2025

AfDB President Reflects on Decade of Impactful Leadership Ahead of Exit

May 26, 2025

In the present day where digital products must evolve rapidly to meet user expectations, tracking user behaviour has become fundamental to successful product development.

Adeyemi Gideon, a distinguished UX and product-building expert, asserts that understanding user behaviour through analytics provides the foundation for creating adaptable, user-centred designs.

Gideon highlights that tools like Hotjar, Amplitude, and Firebase Analytics enable teams to translate raw data into insights, guiding continuous updates, feature releases, and product improvements.

โ€œTracking user behaviour allows us to see exactly where users are engaging or struggling,โ€ Gideon explained. โ€œThis data gives us a direct line to what works well and what could use enhancement, enabling us to improve the user experience based on their actual interactions.โ€

Gideon points to specific tools that provide insights into user journeys and pain points, each contributing uniquely to the product evolution process.

Hotjar, with its heatmaps and session recordings, helps design teams visualize user engagement across a page, highlighting areas where users click, scroll, or abandon a session.

โ€œWith Hotjar, we can see high-engagement areas and address friction points by refining the design and layout,โ€ he said.

Amplitude and Firebase allow teams to track more detailed user actions across an app or website.

Amplitude, for instance, enables the monitoring of specific events, helping product teams understand feature engagement rates and identify drop-off points.

Firebase Analytics, particularly popular in mobile application development, offers real-time data on user interactions, allowing immediate responses to emerging trends.

โ€œThe power of real-time analytics with Firebase and event tracking with Amplitude is that they reveal where users engage most, helping us build a more intuitive journey,โ€ Gideon observed.

While the tools provide the foundation, Gideon emphasizes the importance of knowing exactly what to track and setting strategic goals aligned with business objectives. For instance, if increasing user retention is a priority, tracking engagement with key features, return visits, or time spent on essential pages becomes crucial.

โ€œEvery data point we track should serve a clear purpose, directly tying back to our business goals and creating a roadmap for improvement,โ€ Gideon shared.

By connecting specific user actions to product metricsโ€”such as conversion rates, retention, or engagementโ€”teams can create a cohesive view of how users interact with the product. โ€œTracking clicks and scrolls is only the beginning. Weโ€™re crafting a story that explains what drives user satisfaction and what contributes to our goals,โ€ he explained. This alignment helps product teams understand user behaviour within a strategic framework, providing actionable insights that guide product evolution.

For Gideon, the ultimate value of user behaviour insights is the continuous improvement cycle they enable, fostering a responsive, iterative approach to product updates. When analytics reveal areas of user friction, product teams can experiment with alternative flows, measure the impact of changes, and iterate accordingly.

This ongoing feedback loop has become essential for digital products that aim to meet user expectations in a fast-paced market.

โ€œA product should always be evolving,โ€ Gideon remarked. โ€œThrough user tracking, weโ€™re always refining, testing, and enhancing. Itโ€™s what keeps products relevant and aligned with user expectations.โ€

Adeyemi Gideon has emerged as a leading influence in Africaโ€™s UX and global product-building space, renowned for his commitment to data-driven design and user-centric product strategies across products like Pennee, COVr and a lot more. His work has helped establish new standards in digital product development across Africa and the US, inspiring product teams to integrate analytics as a fundamental component of creating impactful, user-focused experiences.

Loading

Advertisements
MTN ADS

0Shares
Tags: Adeyemi GideonFirebase Analyticsuser behaviour insights
Previous Post

S3N2022: CPN Calls for Improved Investments in R&D

Next Post

MTN Nigeria Launches Home Broadband Services

Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Related Posts

work-life balance By ROOSEVELT ELIAS on Tech Talk Live
IndustryINFLUENCERS

TECH TALK LIVE: Mastering Productivity and Work-Life Balance

by Peter Oluka
June 3, 2025
0

In today’s fast-paced world, professionals face increasing demands, making work-life balance an elusive goal. The latest episode of TECH TALK...

Read more
AfDB President Reflects on Decade of Impactful Leadership Ahead of Exit

AfDB President Reflects on Decade of Impactful Leadership Ahead of Exit

May 26, 2025
Equity Market, FBNHoldings and FirstBank | Asian Bankers Awards | EStars | Olusegun Alebiosu

When Legacy Meets Preparedness –ย  Olusegun Alebiosu as CEO, FirstBank Group

May 22, 2025
Dangote Honoured on TIME100 Philanthropy List for Groundbreaking Impact in Africa

Dangote Honoured on TIME100 Philanthropy List for Groundbreaking Impact in Africa

May 21, 2025
MTN GO M.A.D - Kanyeyachukwu 'Kanye' Tagbo-Okeke | Impossible is a myth

Kanye – โ€œWhen He Paints, He Becomes A Completely Different Person”

April 7, 2025
Mark Zuckerberg

U.S. Tariffs Hit Tech Stocks | Mark Zuckerbergโ€™s Fortune Sinks by $18bn as Meta Shares Crash

April 4, 2025
Next Post

MTN Nigeria Launches Home Broadband Services

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

TECH TALK EPISODE 2
byTecheconomy

PRODUCTIVITY AND WORK-Life Balance

TECH TALK EPISODE 2
TECH TALK EPISODE 2
May 22, 2025
Techeconomy
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

ยฉ 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

ยฉ 2025 Techeconomy - Designed by Opimedia.

Translate ยป
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.