• About
  • Advertise
  • Careers
  • Contact Us
Friday, June 27, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Home Features IndustryINFLUENCERS

User Behaviour Insights: Driving the Evolution of Digital Products through Analytics Tracking

by Joan Aimuengheuwa
August 3, 2022
in IndustryINFLUENCERS
0
User behaviour insights by Adeyemi Gideon
Adeyemi Gideon

Adeyemi Gideon

UBA
Advertisements

In the present day where digital products must evolve rapidly to meet user expectations, tracking user behaviour has become fundamental to successful product development.

Adeyemi Gideon, a distinguished UX and product-building expert, asserts that understanding user behaviour through analytics provides the foundation for creating adaptable, user-centred designs.

Gideon highlights that tools like Hotjar, Amplitude, and Firebase Analytics enable teams to translate raw data into insights, guiding continuous updates, feature releases, and product improvements.

“Tracking user behaviour allows us to see exactly where users are engaging or struggling,” Gideon explained. “This data gives us a direct line to what works well and what could use enhancement, enabling us to improve the user experience based on their actual interactions.”

Gideon points to specific tools that provide insights into user journeys and pain points, each contributing uniquely to the product evolution process.

Hotjar, with its heatmaps and session recordings, helps design teams visualize user engagement across a page, highlighting areas where users click, scroll, or abandon a session.

“With Hotjar, we can see high-engagement areas and address friction points by refining the design and layout,” he said.

Amplitude and Firebase allow teams to track more detailed user actions across an app or website.

Amplitude, for instance, enables the monitoring of specific events, helping product teams understand feature engagement rates and identify drop-off points.

Firebase Analytics, particularly popular in mobile application development, offers real-time data on user interactions, allowing immediate responses to emerging trends.

“The power of real-time analytics with Firebase and event tracking with Amplitude is that they reveal where users engage most, helping us build a more intuitive journey,” Gideon observed.

While the tools provide the foundation, Gideon emphasizes the importance of knowing exactly what to track and setting strategic goals aligned with business objectives. For instance, if increasing user retention is a priority, tracking engagement with key features, return visits, or time spent on essential pages becomes crucial.

“Every data point we track should serve a clear purpose, directly tying back to our business goals and creating a roadmap for improvement,” Gideon shared.

By connecting specific user actions to product metrics—such as conversion rates, retention, or engagement—teams can create a cohesive view of how users interact with the product. “Tracking clicks and scrolls is only the beginning. We’re crafting a story that explains what drives user satisfaction and what contributes to our goals,” he explained. This alignment helps product teams understand user behaviour within a strategic framework, providing actionable insights that guide product evolution.

For Gideon, the ultimate value of user behaviour insights is the continuous improvement cycle they enable, fostering a responsive, iterative approach to product updates. When analytics reveal areas of user friction, product teams can experiment with alternative flows, measure the impact of changes, and iterate accordingly.

This ongoing feedback loop has become essential for digital products that aim to meet user expectations in a fast-paced market.

“A product should always be evolving,” Gideon remarked. “Through user tracking, we’re always refining, testing, and enhancing. It’s what keeps products relevant and aligned with user expectations.”

Adeyemi Gideon has emerged as a leading influence in Africa’s UX and global product-building space, renowned for his commitment to data-driven design and user-centric product strategies across products like Pennee, COVr and a lot more. His work has helped establish new standards in digital product development across Africa and the US, inspiring product teams to integrate analytics as a fundamental component of creating impactful, user-focused experiences.

Loading

Advertisements
MTN ADS

0Shares
Tags: Adeyemi GideonFirebase Analyticsuser behaviour insights
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Next Post

MTN Nigeria Launches Home Broadband Services

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

Naira Notes

Naira Redesign: CBN Orders Deposit Banks to Open on Saturdays

3 years ago
Aviation Cloud Industry Worth $12.9 Billion by 2029 – Report

Aviation Cloud Industry Worth $12.9 Billion by 2029 – Report

1 year ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.