In a strategic move to dominate the on-demand logistics and delivery space, Chowdeck has officially welcomed Shoprite into its grocery chain.
The announcement points to Chowdeck’s goal of becoming the go-to platform for on-demand services across the continent.
As of now, Shoprite is available on Chowdeck in four major cities: Lagos, Ibadan, Abuja, and Port-Harcourt, with plans to expand to more cities in the near future. The addition of Shoprite, a renowned retail giant, means Chowdeck users can now seamlessly order groceries and have them delivered to their doorstep.
With 11,000 Stock Keeping Units (SKUs) available on the store, Chowdeck declares itself as the one-stop-shop for all grocery needs. This Christmas season, users can revel in the convenience of ordering everything from festive treats to daily essentials with just a few taps on their smartphones.
The move comes on the heels of Chowdeck’s impressive growth, with monthly gross merchandise value (GMV) crossing $1.2 million in November 2023. Femi Aluko, CEO of Chowdeck, revealed that the platform boasts over 60,000 active users as of October 2023, a significant leap from the 7,000 users recorded in January.
Charles Dairo, CEO of Beezop, had previously emphasized the potential impact of a partnership between Chowdeck and Shoprite, predicting that such a collaboration would make Chowdeck “untouchable” in the market. Chowdeck’s Head of Sales, Kennedy Offor, acknowledged the challenge and successfully executed the partnership, adding Shoprite to the roster of notable chains already integrated into Chowdeck’s logistics application.
Chowdeck’s previous partnerships with food chains like So Fresh, Eat ‘N’ Go Africa, and Chicken Republic have positioned it as a major player in the on-demand delivery space.
Traditionally known for its on-demand food delivery services, Chowdeck’s move into the grocery industry is a noteworthy shift. This partnership both broadens Chowdeck’s offerings and positions it as a comprehensive solution for users looking to streamline their shopping experiences.
Chowdeck’s collaboration with Shoprite carries implications beyond the individual success of the two companies. The move mirrors a broader trend in the on-demand delivery industry, emphasizing the growing importance of diversification to meet the evolving needs of consumers.
As the holiday season approaches, the timing of this partnership aligns with increased consumer demand for convenient and reliable delivery services. In providing access to Shoprite’s extensive range of products, Chowdeck enhances its value proposition and also contributes to reshaping how consumers approach holiday shopping.
The strategic collaboration comes at a time when other players in the Nigerian online delivery market are also making significant moves. The exit of Bolt Food on December 7, 2023, further highlights the dynamic nature of the industry. Chowdeck’s ability to forge partnerships with renowned brands like Shoprite positions it as a formidable competitor, especially in the wake of industry exits.
Chowdeck’s alignment with Shoprite is not an isolated incident. The partnership follows a trend set by other online food delivery platforms like Glovo, which previously formed a similar alliance with Shoprite. This emphasizes the broader industry acknowledgement of the retail giant’s significance in meeting the needs of online shoppers.
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