By; OLIVIA NNOROM
Leadway Group, one of Nigeria’s largest insurance companies has launched the ‘Leadway One campaign’, an initiative that would create awareness for the company’s services and product offerings across all its associate companies.
Olusakin Labeodan, chief marketing officer, Leadway explained that this initiative is a testament of Leadway’s commitment towards providing comprehensive, yet simplified, convenient and accessible non-banking financial solutions for their customers, through its variety of products and services.
“Through this campaign, we seize the opportunity to express our capacity to offer Nigerians revolutionary market innovations, delivering unparalleled value under a well-curated cross-subsidiaries offering.” Labeodan said.
Also, this shows Leadway Group’s capacity to be a one-stop destination for various non-banking financial services, including insurance, pension management, wills & trust services, investment offerings, and health management offerings, from its associate companies, Leadway Assurance, Leadway Pensure PFA, Leadway Capital & Trust, Leadway Health and Leadway Asset Management.
With this campaign, we demonstrate an exquisite exhibition of the rich offerings across our group, opening doors to unparalleled synergy, wealth creation tools, risk and asset management, health and well-being solutions.
These unified offerings amplify our ability to safeguard financial security, enhance well-being, and support individuals and businesses at every stage of their life and enterprise journey.
“We are doubling down on our affirmation that we are open to growing customers – individuals, families, businesses, and corporates alike, to a world of more opportunities, all in one place”, Labeodan added.
Tunde Hassan-Odukale, CEO of Leadway Assurance, noted that the campaign would empower customers and elevate their collective purpose of expanding the company’s capacity to build a world-class single-destination for seamless, safe, and secure non-banking financial solutions.
According to him, It represents more than just a convergence of offering, such that it embodies the revolutionary, future-forward-leaning product development credentials that is fundamental to Leadway’s superior value creation.
“As a leading non-banking financial services group, we stand out with our one-stop-shop of comprehensive insurance policies, pension and retirement life support, risk and asset management, health solutions and wealth transfer; we are best set up to empower individuals and businesses to navigate the opportunities and vagaries of life and enterprise with unwavering assurance and confidence. Through Leadway One, we aim to transform lives, enabling individuals and businesses to chase their dreams, embrace their passions, and safeguard their futures”,
Tunde Hassan-Odukale, CEO of Leadway Assurance said.
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