ADVERTISEMENT
TechEconomy
Friday, June 6, 2025
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home ยป Why Product Marketing is Critical for Fintech and Crypto Startups in Nigeria

Why Product Marketing is Critical for Fintech and Crypto Startups in Nigeria

In this article, ADETOLA DUROJAIYE, explains why product marketing matters to crypto startups

Techeconomy by Techeconomy
July 14, 2021
in Digital Assets
0
Crypto and Product Marketing by Adetola Durojaiye
Adetola Durojaiye

Adetola Durojaiye

RelatedPosts

Investment Fraud Alert for Gen Z and millennia

Investment Fraud Alert for Gen Z, Millennials

June 2, 2025

Whoโ€™s Really Running the Worldโ€™s Largest Economy?

May 31, 2025

When a fintech product hits 300,000 active users in under 8 months, the first assumption is often: โ€œYou mustโ€™ve had a massive marketing budget.โ€

But most times, thatโ€™s not the case.

In markets like Nigeria, where trust is earned slowly and lost quickly, itโ€™s not flashy advertising or influencer marketing that drives growth.

Itโ€™s clarity, relevance, and a product that people understand and can use. Thatโ€™s what product marketing does. Itโ€™s the bridge between what youโ€™ve built and the people itโ€™s meant to serve.

For fintech and crypto startups, especially, here’s why product marketing matters.

1. Nigerians Buy Trust

The Nigerian market holds massive potential, but itโ€™s also extremely unforgiving. People have seen it all: banking collapses, cloned fintechs that disappear overnight. So when a product touches their money, theyโ€™re not asking about features, theyโ€™re asking:

  • Will my money be safe here?
  • Will this work?
  • Who else is using it?

If your product doesnโ€™t answer those questions upfront, theyโ€™re gone. Product marketing helps you build trust before your users take a risk. It communicates reliability in every word, screen, and interaction.

2. You Canโ€™t Rely on Good Tech Alone

Even if your product works perfectly, if users donโ€™t understand it, it wonโ€™t scale.

This is especially true for startups built on Web3 infrastructure. Users donโ€™t care about blockchain; what matters to them is whether they can receive dollars and access their money fast. Thatโ€™s what your messaging needs to reflect.

Instead of saying, Activate your eUSD wallet. You can say, Save your money in dollars.

3. Focus on Clear Outcomes

Many startups try to impress users with all the things the product can do. But in reality, the user just wants to know what the product does for them right now.

If your product is meant to help freelancers receive cross-border payments, that should be the entire focus of your homepage, onboarding, and first experience. If a user can explain your product to a friend after one successful transaction, youโ€™ve done it right.

4. Onboarding Is Product Marketing

The first few minutes inside your product determine whether a user stays or leaves. And in fintech or crypto, those minutes carry extra weight.

You need to design your own onboarding flow, not just to collect KYC, but to create confidence. Reduce unnecessary steps. Use language people already know. Show whatโ€™s happening in real time.

One small change, like grouping funding options under clear headers like โ€œFund with your bankโ€ or โ€œUse crypto,โ€ can significantly increase completion rates. Every decision should help the user feel like, โ€œThis is so easy to use .โ€

5. Every Screen Is an Opportunity to Build or Lose Trust

Itโ€™s easy to think of product marketing as something that happens outside the product. But in reality, your most powerful marketing happens inside the app. Every tooltip, error message, confirmation pop-up, and even empty state is an opportunity to build trust or create doubt.

If users are stuck or confused at any point, support tickets will increase, and referrals wonโ€™t happen. But if you structure your flows clearly, guide users through friction points, and respond to feedback quickly, you create an experience theyโ€™ll talk about and return to.

6. Crypto Is Complex, But Product Marketing Makes It Feel Human

Web3 products carry an extra burden: the tech is complicated, and the market is already skeptical. If your product (marketing) relies on crypto rails or stablecoins, you have to do the extra work of translating that experience into something local and familiar.

Users shouldnโ€™t need to understand blockchain to use your product. They should feel like theyโ€™re simply sending, saving, or spending money, just more efficiently. The job of product marketing is to make advanced infrastructure feel like everyday banking.

7. Growth Doesnโ€™t Start With Spend.

If youโ€™re launching in Nigeria or any complex emerging market, donโ€™t immediately start by thinking about ads. Start by thinking about how clearly your product speaks to its audience.

Done well, product marketing helps you:

  • Build trust before you ask for commitment
  • Reduce drop-offs through better flows and messaging
  • Increase referrals through confidence and clarity
  • And align your product and growth teams around real user needs

Scaling to 450,000 users doesnโ€™t require hype. It requires a product that works and marketing that helps people get it.

Fintech and crypto startups donโ€™t fail because theyโ€™re technically weak.

Most fail because people donโ€™t understand them, donโ€™t trust them, or donโ€™t know why they should choose them over what already exists. Product marketing closes that gap.

It makes your product make sense, and it earns you the right to grow.

If youโ€™re entering a market like Nigeria, donโ€™t wait until launch to figure this out. Make product marketing part of the build, part of the team, and part of the plan from day one. Because in a place where attention is scarce and skepticism is high, clarity isnโ€™t optional; itโ€™s your biggest advantage.

About the Author

Adetola Durojaiye is a product marketing specialist with experience scaling fintech and Web3 products across Nigeria, the UK, and Europe. He has led product growth initiatives that have impacted hundreds of thousands of users and helped startups gain traction in emerging markets

Loading

Advertisements
MTN ADS

0Shares
Tags: ADETOLA DUROJAIYEBankingCryptoProduct MarketingStablecoins
Previous Post

African Countries: 5 Fintech Engineers Disrupting the Tech Ecosystem

Next Post

Securing the Future of Commerce: Fortifying Payment Gateways Against Evolving Threats

Techeconomy

Techeconomy

Related Posts

Investment Fraud Alert for Gen Z and millennia
Digital Assets

Investment Fraud Alert for Gen Z, Millennials

by Destiny Eseaga
June 2, 2025
0

Gen Z and Millennials are entering the investment world at unprecedented rates. Around 30% of Gen Z began investing in university or...

Read more
Worldโ€™s Largest Economy

Whoโ€™s Really Running the Worldโ€™s Largest Economy?

May 31, 2025
Dogecoin

6 Ways to Sell Dogecoin in Nigeria Legally and at the Best Rates

May 29, 2025
Bitcoin is Now a 'Safe-Haven Coin' of the Crypto Market, says OCTA

Bitcoin is Now a ‘Safe-Haven Coin’ of the Crypto Market, says Octa Broker

May 29, 2025
MEXC DEX+ Super Fest

MEXC Launches DEX+ Super Fest with Multiple Rewards and Fee Rebates

May 28, 2025
Trump Media Secures $2.5 Billion to Build Bitcoin Treasury

Trump Media Secures $2.5 Billion to Build Bitcoin Treasury

May 27, 2025
Next Post
Securing payment gateway

Securing the Future of Commerce: Fortifying Payment Gateways Against Evolving Threats

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

TECH TALK EPISODE 2
byTecheconomy

PRODUCTIVITY AND WORK-Life Balance

TECH TALK EPISODE 2
TECH TALK EPISODE 2
May 22, 2025
Techeconomy
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

ยฉ 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

ยฉ 2025 Techeconomy - Designed by Opimedia.

Translate ยป
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.