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X Expands Pay-Per-Use API Beta, Offers $500 Vouchers to Attract Developers

Joan Aimuengheuwa by Joan Aimuengheuwa
October 21, 2025
in MarkTECH
0
X Expands Pay-Per-Use API Beta
Source: Getty Images

Source: Getty Images

In a bid to rebuild trust with the app-building community, X has opened the beta phase of its pay-per-use API model to a wider pool of developers two years after restructuring its developer programme.

Selected developers will receive a $500 voucher to build with the X API and gain early access to a revamped Developer Console, which aims for a more flexible and transparent experience. “We are expanding a closed beta to both new & power users who want to ship amazing apps on X,” the platform’s developer account posted.

The new model breaks away from X’s previous flat-rate structure by introducing granular pricing for various request types, including reading posts, sending direct messages, accessing trends, and pulling bookmarks. 

A built-in calculator now allows developers to estimate costs based on projected usage, a move the company says will help teams manage their spending with greater precision.

Unlike the old tiered system, which offered Basic ($200 per month), Pro ($5,000 per month), and Enterprise ($42,000 per month) plans, the pay-per-use framework is designed for a wider spectrum of developers, from startups to large-scale enterprises.

Many in the community had previously criticised the old model for being unaffordable and inflexible, particularly after X ended free API access in 2023.

That decision led to the shutdown of several popular third-party apps such as Tweetbot and Twitterrific, further affecting relations between X and its developer base. In a bid to ease some of that tension, the company later introduced top-up packs for developers who exceeded their usage limits.

Now, with this usage-based system, X appears keen to reposition itself as a platform that supports innovation rather than restricts it. Developers selected for the beta will be among the first to test the updated tools and pricing structure before a wider rollout.

Analysts say the pay-per-use API beta could help revive developer engagement on the platform, allowing X to compete more effectively with companies like Reddit, Discord, and Mastodon, all of which offer comparatively accessible API frameworks.

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Tags: app integrationdeveloper betaDeveloper ToolsElon Muskpay-per-use modelsocial media APIsoftware developmentTwitter API changesX APIX pay-per-use API betaX platform
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