X is a making conversations on the platform more visual with the launch of a new feature on June 2, that allows users to react to posts using a video.
Announcing the feature, X Head of Product, Nikita Bier, said commentary remains one of the platform’s most important pillars. According to him, “Sometimes the best way to share your thoughts is with video.”
The new feature called “React with Video,” enables X users record video responses directly from a post by tapping the repost button. Users can react using formats such as green screen, split screen, and picture-in-picture, making it possible to comment on a post while appearing alongside the original content.
For many X users, this could change how conversations happen on the platform. Instead of replying with texts or reposting with comments, users can now share their reactions, opinions, explanations and critiques through video.
According to X user Ogbeni Adugbo, “React with Video is exactly what commentary on X neeeded, so clean and creative. A smart way to add your thoughts to a video without leaving the app.”
The new feature may be particularly useful for content creators, journalists, analysts, sports commentators, and everyday users who prefer speaking to typing. It also brings X closer to the style of video-first engagement that has become popular on platforms like TikTok and Instagram.
This feature arrives as social media platforms continue to compete for user attention through video content. Across the industry, video has become one of the fastest-growing means of communication, enabling users to add tone, personality, and context that can sometimes be lost in a text-based posts.
The React with Video feature is currently on iOS, with no announcement yet on when it will be available for for Android users.
