Elon Musk bought Twitter for $44 billion in late 2022 and last July, he announced the rebranding of Twitter to X.com.
Although the logo and branding were changed to an “X”, the domain name remained Twitter.com until recently. Now, all core systems have migrated over to X.com.
The move to X.com wasn’t a sudden one-day event. Over the past year, X.com’s core systems have been gradually migrated from the Twitter infrastructure.
This involved rigorous testing and seamless integration to ensure a smooth user experience for the platform’s millions of global users.
While Twitter’s iconic blue bird logo takes flight for the history books, the “X”, according to Musk, embodies innovation, transformation, and the boundless potential of the digital age.
Users have already begun incorporating the new logo into their profiles and tweets. The revamped platform comes with a suite of features including X Moments, a curated feed showcasing trending tweets, news, and viral content, X Spaces, a live audio conversation where users can host discussions, interviews, and debates, X Communities, where niche interest groups enhance connection and passion-sharing and X Pay, a built-in payment system for convenient in-platform transactions.
X.com takes user privacy and security seriously. Two-factor authentication (2FA) is now mandatory for all accounts. Additionally, X.com’s algorithms have been sharpened to combat harmful content, misinformation, and cyberbullying.
The transition has garnered mixed reactions. While some users embrace the fresh look and features, others feel a pang of nostalgia for the classic Twitter.
Playful memes comparing the transition to a caterpillar transforming into a butterfly have been on social media.
Musk has plans for X.com, seeing it as a canvas for human expression, collaboration, and positive impact.
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