ADVERTISEMENT
TechEconomy
Tuesday, June 3, 2025
No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home » YoLa Fresh Secures $7 Million to Drive Sustainability in Africa’s Fresh Produce Supply Chain

YoLa Fresh Secures $7 Million to Drive Sustainability in Africa’s Fresh Produce Supply Chain

Joan Aimuengheuwa by Joan Aimuengheuwa
May 30, 2024
in StartUPs
0
YoLa Fresh Secures $7 Million to Drive Sustainability in Africa’s Fresh Produce Supply Chain
Youssef Mamou and Larbi Alaoui Belghiti, YoLa Fresh co-founders

Youssef Mamou and Larbi Alaoui Belghiti, YoLa Fresh co-founders

RelatedPosts

BPC Expands Operations in Nigeria, Appoints Dapo Adeosun as MD

BPC Expands Operations in Nigeria, Appoints Dapo Adeosun as MD

June 2, 2025

LuminX Closes $5.5M Round to Scale Edge AI for Smarter Warehousing

June 2, 2025

YoLa Fresh, a Casablanca-based agritech startup, has raised $7 million in pre-Series A funding to optimize the fresh produce supply chain in Africa. 

With the investment, YoLa Fresh aims to enhance the efficiency and sustainability of agricultural operations by leveraging advanced technology.

Leading the funding round was Al Mada Ventures, supported by other investors including Algebra Ventures, E3 Capital, Janngo Capital, and the Dutch Entrepreneurial Development Bank (FMO). These investors recognize the huge prospects of YoLa Fresh to address growing challenges in the agricultural sector.

Co-founded by Larbi Alaoui Belghiti and Youssef Mamou, YoLa Fresh directly connects smallholder farmers with traditional retailers of fruits and vegetables. Through the elimination of intermediaries, the platform enables retailers to purchase produce at lower costs while ensuring farmers receive higher profits quickly. 

This direct connection also helps synchronize supply and demand, reducing food waste and improving overall efficiency.

YoLa Fresh’s platform employs data analytics, machine learning, and AI to create predictive algorithms for demand and supply, pricing dynamics, and other variables in the highly perishable produce supply chain. The technology simplifies the supply chain and also offers visibility into harvests and access to financing for farmers.

Larbi Alaoui Belghiti, with a background in leading tech ventures such as Jumia Express Logistics and Avito.ma, brings a wealth of experience to YoLa Fresh. Youssef Mamou, former CEO of Careem North Africa and managing partner at 212 Founders, complements this with his expertise in tech-driven business solutions.

Within its first year, YoLa Fresh has established partnerships with over 1,000 retailers in Morocco and achieved a monthly gross merchandise volume (GMV) of up to $1 million. The company’s rapid growth and the proven effectiveness of its solutions have drawn investor interest.

The investment will be used to expand YoLa Fresh’s operations within Morocco and into other African markets. The company focuses on ensuring high-quality produce, reducing wastage, and providing financing opportunities for farmers. 

Its cash offering on delivery and working closely with farmers enables YoLa Fresh to capture more market share and improve unit economics.

YoLa Fresh also plans to leverage this funding to enhance its technology, expand its customer base, and prepare for broader market penetration. The startup projects an annualized top line of $40 million to $50 million by 2026, with plans to expand into sub-Saharan Africa, where competition includes companies like Vendease and Complete Farmer.

Omar Laalej, managing director at Al Mada Ventures, is confident in YoLa Fresh’s ability to deliver huge benefits to its customers in Morocco and across Africa. 

Tarek Assaad, managing partner at Algebra Ventures, noted the positive impact of tech solutions in the agricultural sector and YoLa Fresh’s unique position to lead this change.

Loading

Advertisements
MTN ADS

Author

  • Joan Aimuengheuwa
    Joan Aimuengheuwa

    Joan thrives at helping individuals and businesses scale via storytelling...

    View all posts
0Shares
Tags: agritechAl Mada VenturesAlgebra VenturesE3 CapitalFMOJanngo CapitalLarbi Alaoui BelghitiOmar LaalejSupply ChainTarek AssaadYoLa FreshYoussef Mamou
Previous Post

World’s Crypto Adoption Capitals Unveiled   

Next Post

Environment Impact of AI and Analytics in the Cloud

Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Related Posts

BPC Expands Operations in Nigeria, Appoints Dapo Adeosun as MD
StartUPs

BPC Expands Operations in Nigeria, Appoints Dapo Adeosun as MD

by Joan Aimuengheuwa
June 2, 2025
0

…to drive digital payments and financial inclusion with SmartVista

Read more

LuminX Closes $5.5M Round to Scale Edge AI for Smarter Warehousing

June 2, 2025
Top U.S. Cities Where Tech Professionals Earn Over $100k

Top U.S. Cities Where Tech Professionals Earn Over $100k

June 2, 2025
Helpster

Helpster: Leveraging Tech to Improve Healthcare Access for Vulnerable Populations

June 2, 2025
Grammarly Secures $1 Billion from General Catalyst

Grammarly Secures $1 Billion from General Catalyst

May 30, 2025
SMEDAN: ₦11 Billion Funding Mobilised to Drive SME Growth, Targets Industrial Revival

SMEDAN: ₦11 Billion Funding Mobilised to Drive SME Growth, Targets Industrial Revival

May 30, 2025
Next Post
AI and analytics

Environment Impact of AI and Analytics in the Cloud

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

TECH TALK EPISODE 2
byTecheconomy

PRODUCTIVITY AND WORK-Life Balance

TECH TALK EPISODE 2
TECH TALK EPISODE 2
May 22, 2025
Techeconomy
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

© 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

© 2025 Techeconomy - Designed by Opimedia.

Translate »
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.