YouTube is embracing its position as the (unintentional) most-used podcast platform by launching a dedicated podcast page, TheVerge is reporting.
As the lines between podcasting and YouTube blur, any step the company takes toward consolidating listening could pose a challenge for competitors Spotify and Apple Podcasts.
The page debuted in late July and is still in the rollout process, according to 9to5Google. It can be accessed only in the US at youtube.com/podcasts or through the Explore page (in-app or browser), where there is a new podcast tab.
The new page features trending shows and channels that already have millions of subscribers, like The H3 Podcast or Logan Paul’s podcast, but otherwise does not exhibit a ton of curation.
Analysts believes YouTube doesn’t really need to own podcasting, but the page is an indication that the company may put more resources into it anyway.
