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NITDA, Lagos State Govt Unveil Tech StartUps at Eko Innovation Centre for GITEX 2022

Paddy Cover and will go on an all-expense-paid trip to Dubai to pitch their idea to over 400 investors and thousands of technology ecosystem players at the GITEX 2022 exhibition for a chance to win $200,000.   



2022 GITEX PITCH event Lagos
L-r: Victor Afolabi, founder of Eko Innovation center; Tunbosun Alake, Special adviser to the Lagos State Government on Innovation and Technology; Abdulla Alqahtani, Head of visa and attestation section UAE consulate in Lagos; Dr. Aristotle, Director of Corporate Research strategy, Dubai World Trade Centre; Ms. Fatine Laaroussi Tribek, Executive secretary of the UAE consulate in Lagos; Hamad Almansoori, Dubai World Trade Centre, Sales Manager- Govt liaison; Zarko Ackovik, Director-commercial Events Management, Dubai World Trade Centre and Mr. Akande Ojo, Country representative of the Dubai World trade center at the Pitch Event

Two Nigerian technology startups, Paddy Cover and have won the Dubai World Trade Centre’s $200,000 Lagos talent show, while TruQ emerged the EIC and Lagos State winner.   

The insuretech firm, Paddy Cover, co-founded by Mayowa Owolabi and Tobi Obasa, and the food sourcing and distribution tech firm, Pricepally, owned by Luther Lawoyin, as well as TruQ, owned by Williams Fatayo, beat 24 other contestants who pitched their ideas before six judges.   

The two winners will go on an all-expense-paid trip to Dubai to pitch their idea to over 400 investors and thousands of technology ecosystem players at the GITEX 2022 exhibition for a chance to win $200,000.   

They all will converge at the Dubai World Trade Centre in Dubai, the United Arab Emirates (UAE) in October for the five-day business show, mentorship, and networking with world technology business leaders.   

The Gulf Information Technology Exhibition (GITEX) is an annual consumer computer and electronics trade show exhibition and conference that takes place in Dubai at the Dubai World Trade Centre.

GITEX is one of the world’s most influential meeting places for the technology industry bringing together thought leaders, creators, innovators, and so on.

The Africa roadshow is organized by GITEX Global and sponsored by Dubai North Star, which represents the UAE Government, and partnered locally by the Lagos State Government and the National Information Technology Development Agency (NITDA).   

The judges at the event were: Akeem Hassan, TA to the special adviser to the Governor on Innovation and Technology, Segun Cole, Co-founder Fund the Gap Alliance, Amos Udok, Representative NITDA, Ireayo Oladunjoye, Head, Startups Lagos state employment Trust fund, Oguntade Adeseye, Unit head, Innovation and Entrepreneurship ONDI, and Olorunnisomo Olaoluwa Co-Founder, Seedbuilders Innovation and Foundation.

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Addressing journalists at Eko Innovation Center, the Director-General (DG) of the Nigeria Information Technology Development Agency (NITDA) Mallam Kashifu Inuwa Abdullahi has pledged not to relent in giving support to young Nigerians with start-ups in various forms to catalyze the entire eco-system towards building a digital economy.

Mallam Kashifu Inuwa Abdullahi made this revelation on Thursday at the Eko Innovation Centre, Lagos through his Head of Corporate Planning & Strategy, Dr. Aristotle Onumo who represented him at the one-day pitching by no less than 27 start-ups.

“As regards this particular program, the North Star is trying to take advantage of the program to expose our start-ups, while NITDA is partnering with GITEX. 


“What is happening now will happen in Dubai, but the Dubai World Trade Centre and the Dubai Government are represented here today.   

They have come to Nigeria to be able to harness the innovative skills already within Nigeria to start early marketing of the two to be selected and connecting them with various investors across the globe so that even before they get to GITEX proper, they would have had a kind of visibility.”   

Similarly, the Special Adviser to Lagos State Governor on Innovation and Technology, Tumbosun Alake, said “the initiative is “to give opportunities to our ecosystem start-ups with better access to local and foreign markets.   

“At the same time, Dubai and GITEX are keen to be part of the start-up ecosystem in Lagos.   

“This initiative is for us to explore opportunities together, so the finalists will be participating in the North Star program in Dubai in October, and we hope they are able to get more international investors and access to the UAE market.”   

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According to him, “the number one objective is to grow our ecosystem,” and “in terms of accelerating the state as a tech hub, it gives us more recognition globally because of our partners in the UAE.   

“If the UAE is here, it is a signal to other partners across the globe. It also helps our start-ups here to get access to their market internationally and with that, they can expand their revenue base.   

Explaining the Africa roadshow, the Director, Commercial Events Management, Dubai World Trade Centre, Zarko Ackovik, said the organizers “recognize that Nigeria obviously has the largest ecosystem in the whole of Africa.”

However, “we don’t see too much of African and Nigerian start-ups coming up for expansion, so instead of just sitting there, we decided to come to the region to offer the opportunity for the start-ups.   

“The show brings them the opportunity to network, to go into competition, the $200,000 cash prize money, and the opportunity to take their start-ups there. 


“It is not only just to compete and meet investors but also the exposure comes with a lot of the big media as well, and they create partnerships and networks because the show brings 700 start-ups from over 60 countries, and investors coming from all over the world as well.

Also speaking, Akande Ojo of the United States-based Pinnacle International Consulting – country representative of Dubai World Trade Centre, explained that they have decided on an African focus, and a Nigerian focus going forward. 

 “A winner gets accommodation, space as a start-up to showcase yourself, they engage with investors, because technically you are part of their program,” he noted. 

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2022 GITEX PITCH event Lagos photo
| L-r: Akande Ojo, Country representative of the Dubai World trade centre; Mayowa Owolabi , CEO Paddycover limited and winner of the GITEX Global Lagos pitch event; Luther Lawoyin, CEO pricepally and 1st runner up of the GITEX Global Lagos pitch event; Tunbosun Alake, Special adviser to the Lagos state Government on Innovation and Technology; Tobi Obasa co-founder Paddycover Limited and Victor Afolabi, founder Eko Innovation center at the GITEX Global Lagos pitch event that held at Eko Innovation centre

“This is the first time we are dealing with them to ensure that they can bring the event close to sub-Saharan Africa – Nigeria, Ghana, Rwanda, among others,” he disclosed. 

 “The idea is that many of our start-ups are talented but they don’t have that bridge to connect with, because they don’t have the resources. 

 “So, they bring it close to you, we try to see the real talent, so the only thing it costs you is your car fare to come here, not flying to Dubai.   

“Eventually they will pick the top two each from Lagos and Abuja to be fully sponsored, and the rest of the Lagos Government initiative – the Eko Innovation Centre, and NITDA can also support.   

“The idea is just to allow more tech-preneuers to create more jobs and in return increase the foreign direct investment.”

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