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BOOK RELEASE: Getting Set for Business | Author: Tony Ajah

This book: ‘Getting Set for Business…’ will help you and your colleagues understand Eight (8) Sets to Sustaining a High-Growth as entrepreneurs.



Getting Set for Business

We are delighted to announce the upcoming release of Tony Ajah’s next book, ‘Getting Set for Business: 8 Sets to Sustaining a High-Growth Business in a Digital World’, published by TA Krietivz.

This book: ‘Getting Set for Business…’ will help you and your colleagues understand Eight (8) Sets to Sustaining a High-Growth as entrepreneurs.

Getting Set for Business

This Book that Solves Real Problem for Entrepreneurs:-

I’m sure you’ve come across a lot of people of different gender and ages in the line of work, who desired or have dreamt of starting a business but that seemed to be a big gulf to cross. Some of the recurring questions from entrepreneurs’ wannabes are: How do I get started as an entrepreneur?

You have this burning desire and passion to start your own business but don’t know how? Well, Tony Ajah, TechEconomy’s contributory writer on BusinesSENSE for SMEs, can hand-hold you on steps to take!

Getting Set for Business: 8 Sets to Sustaining a High-Growth Business in a Digital World’ captures the obvious: One thing that has kept a lot of us from starting a business or even turning our perceived brilliant idea into a business is how to get started. Often, when we can’t envision how to turn the idea in our head into a product or service, we get stuck.

It’s Time to Win the Battle to Start Your Business

In this concise, practical, and engaging book, will prepare you for the journey ahead; redirect your steps to following the proven route to business success with principles that the writer has personally proven. You don’t need to be extraordinary to build extraordinary businesses. All you need is the right knowledge and principles that work and have continued to work. And the good thing about principles is that they make life easy.

Before we go further, Tony asked a critical question in the book: Why are you starting this business? Is it to avoid working for someone else or that you have a great idea that you feel would perform well in the market? Are you out of work and looking to gain financial independence?

Okay, you are already in business; why are you in business? What is your big why? Like someone once said, ”The “why” behind your business will play a major role in many of the decisions you make as an entrepreneur.’

You will learn eight areas that you must get set on if you are going to successfully start and realise your entrepreneurial dream.


These are the SETS that should not be lacking in your entrepreneurial armoury. That is the focus of this playbook.

Early reviews are in:

The manuscript was sent to a few movers and shakers in the business world.  Here’s what they had to say:

“Getting Set For Business offers you a failure-proof and practical path for turning your business idea into a market success. It would do you a world of good, if you are set to build a thriving and sustainable business, to let it guide you” Kenneth Nwakanma.

“If you’re looking to build a thriving and relevant business in this era, this book is your roadmap. Tony Ajah writes from a depth of understanding you can only get from several years of experience. Getting Set For Business not only outlines the practical steps for getting set, but it also helps you redefine the ‘why’ behind your business” – Bola Adekile.

“Reading through the pages of this phenomenal book – Getting Set For Business by Tony Ajah – helped me realize what to do to pull off a successful business and scale without having to deal with the feeling of overwhelm that comes with starting or running a business or a new project. This is because the practical steps outlined in it on how to run a successful business made it simplified and predictable. I absolutely recommend it to anyone who’s ready and serious to start and succeed in any business venture. Even if you’re a novice at selling, as long you have something you can offer to make living easier for others. The content of this book will show you how from the very start and guide you through” – Uche Imafidon.

“This book describes the elements which are critical to not only start a business, but also make it grow to an extent for which it is ready to scale. This readiness is a key component to take into account for businesses today, especially in an environment which is more and more digitally driven” – Stella Bida.

“The book is a launch pad for every business enthusiast and for those who have thought of setting up a side hustle or full time enterprise. In 8 insightful chapters or sets, the book leads the readers through a well constructed process to achieving business growth. But before growth there must be an identity, an idea of what a business is. You can’t provide an answer if you don’t know the question. The book provides the necessary questions and solutions for setting up a successful business in a digital world” – Ikenna Edwards.

Meet the author – Tony Ajah

Tony Ajah
Tony Ajah

Tony is a Business Growth Strategist, and the Managing Partner, TA Strategic Solutions, a Lagos-based firm that provides strategic business support services for budding entrepreneurs and SMEs.

He is the co-founder Greenergy Waste Management Limited, an integrated resource recovery, and recycling company based in Lagos, Nigeria, and also co-founded InnovationHub Africa & Resources Limited, a leading driver and promoter of technology and innovation in Africa.

Tony gets excited about helping entrepreneurs and business owners grow. His ideas are highly sought after by leading Nigerian print media reputable local and international blogs. He has written hundreds of business articles that have been helpful to enterprises, and which he has shared on several media platforms around the world both online and off-line. He has written other business books which include; Business Sense, On Becoming An EntrepreneurMy Wor’d of Business, Business Growth Strategiesand Getting Set For Business.


Tony is a seasoned entrepreneur, trainer, and professional speaker on topics ranging from Entrepreneurship Development, Business Growth Strategies, Business Innovations in the New Economy, Magnetic Marketing, Brand Enterprising, Intentional Sales and Marketing, Business Relationship Management, Accelerating Business Productivity, and many more. 

Tony’s voice has been heard in numerous organisations across Nigeria and beyond. He is the publisher/editor-in-chief of The Strategist, a periodic newsletter for MSMEs.

He is currently the Programme Director of Nigeria Innovation Summit, a platform that promotes innovations across all sectors in Nigeria.

Tony also sits on the board of African Innovation Academy, an Innovation Accelerator that provides growth supports for African Entrepreneurs and Innovators.

He runs a periodic Business Development Training Workshop for entrepreneurs, managers, and business executives, where he proffers working strategies for business growth and sustainability in a dynamic business environment.

Tony runs a personal blog (here) where he shares proven business ideas and principles that are valuable and resourceful to enterprises. He worked closely with some of the brightest minds in the industry. He is a member of several professional organisations within and outside Nigeria.

Watch out on how to purchase the book when finally released.