Writer: AYORINDE AJAYI
Customers are the lifeline of every business, and without paying customers, such a venture’s lifespan will be short-lived. This is another reason why SaaS founders should start investing in tools that can help their entire team optimize performance.
Most importantly, the sales and marketing teams should be provided with tools to generate leads, engage, and manage prospects.
Most times, the choice of tools is based on several factors, such as affordability and the kind of targeted customers.
A startup focusing on B2B might find LinkedIn useful for lead generation, social selling, and conversion. While B2C SaaS startups playing with small business owners could find Instagram, Facebook, and WhatsApp channels more useful.
Hence, there are more general top tools that SaaS startup founders should invest in for their sales teams to help them generate more leads, close more deals, and grow the business. A SaaS startup should have access to the following most important tools:
Customer Relationship Management (CRM) Software: Whether small or large, every SaaS organization must have a CRM to better manage customer relationships, acquire new customers, and streamline sales, marketing, and customer support workflows.
Communication: If your SaaS teams don’t properly communicate with each other and amongst themselves, your company will be far from success. Choose a comprehensive communication tool that allows you to send and receive text messages, share files, send and receive meeting notifications, and has other features to improve team communication.
Data: We all know the significance of using data-driven strategies in the SaaS industry. Make it a point to provide your teams with accurate B2B data and insights for target audiences. Data helps increase personalization, campaign customization, sales and marketing alignment, and offers several other benefits.
Email and/or WhatsApp marketing: The ROI for email marketing can be as high as 4,400%. Choose an email marketing (or WhatsApp automation) tool that enables you to create, optimize, and personalize emails without having to break the bank.
Analytics: SaaS companies need to keep track of their product usage, customer base growth, advertising ROI, sales and marketing campaigns, churn rate, monthly recurring revenue, and other metrics. They may need to have access to one or more analytics tools or a single tool that can track and analyze all of their KPIs, metrics, and measurements.
Sales Intelligence Tools: Sales intelligence tools provide sales teams with real-time data on prospects, competitors, and industry trends. This helps sales reps make more informed decisions and target their efforts more effectively.
Sales Automation Tools: Sales automation tools streamline the sales process by automating tasks such as lead nurturing, follow-up, and data entry. This enables sales teams to focus on high-value activities that drive revenue.
Social Media Management Tools: Social media management tools enable sales teams to manage their social media presence more effectively. They make it easier to schedule posts, monitor engagement, and track analytics.
Sales enablement tools: Sales enablement tools can help you empower your sales team with the right tools and resources to close deals.
Other categories of tools are:
- Documentation: Notion
- User Behaviour: Hotjar
- Scheduling meeting = Calendly
- B2B Content and Copywriting: Grammarly
- Video Marketing: Loom or Sendspark
Investing in these tools can help B2B startup founders provide their sales teams with the arsenal they need to be more productive, effective, and successful.
About the Writer:
Ayorinde Ajayi is a tech product sales specialist and consultant for B2B and B2C startups in Nigeria. He currently works at Sales Factorial Consulting, a one-stop-shop agency for product-led sales. With his diverse skills in product management, technical sales, and IT recruitment both in the Tech and Oil and Gas industries. Ayorinde has overseen 10 projects and managed over 500 high-ticket clients in the last 7 years.
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