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Home Business StartUPs

UpSkill Universe to Empower 10,000 African SMEs Partnering with Google and HP on ‘Skills for Business’ Initiative

 …African SMEs to receive digital and AI tools for growth

by Joan Aimuengheuwa
July 9, 2025
in StartUPs
0
UpSkill Universe | Google Hustle and HP
Grow with Google Trainer Summit 2019

Grow with Google Trainer Summit 2019

UBA
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In a transformative move to fuel Africa’s digital economy, UpSkill Universe has launched the ‘Skills for Business’ programme, an ambitious initiative set to empower 10,000 small and medium-sized enterprises (SMEs) in Nigeria and South Africa with essential digital skills, business tools, and AI-driven training.

Delivered in collaboration with global tech giants Google and HP Inc., the programme aims to tackle the digital skills gap preventing African entrepreneurs from scaling in today’s fast-evolving market.

A New Chapter for African SMEs in the Digital Economy

Small businesses power nearly 80% of jobs across Africa, yet many remain excluded from the technological advancements reshaping global commerce.

Through Skills for Business, UpSkill Universe is providing actionable, locally relevant training that addresses the real challenges of operating and growing a business in the digital age.

Gori Yahaya, CEO of UpSkill Universe
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Gori Yahaya, CEO of UpSkill Universe

“African entrepreneurs are already leading innovation across their communities,” said Gori Yahaya, CEO of UpSkill Universe. “But in a time of AI disruption and fast-changing customer behaviour, many SMEs need more than ambition—they need access to the tools, technologies, and know-how to scale. That’s what this programme is designed to deliver.”

Building on Success: A Practical Approach to Training

Following the proven impact of Google’s Hustle Academy Business Bootcamp, which has trained over 15,000 SMEs across the continent since 2022, the Skills for Business programme expands on that foundation with:

  • Hands-on digital training in AI productivity, e-commerce, and digital marketing
  • Access to HP LIFE – HP Foundation’s free global business skills training platform, available online and offline
  • Expert-led virtual workshops delivered by UpSkill Universe and Google
  • A commitment to 50% participation from women-owned businesses

“These aren’t just online courses, they’re practical, empowering tools,” said a Lagos-based entrepreneur who benefitted from prior training. “They helped us rethink how we engage with customers and grow sustainably.”

HP LIFE & Google: Tools for the Future of Work

At the core of the programme lies HP LIFE, an online business skills platform offering over 30 free modules in multiple languages. Entrepreneurs will explore essential topics such as:

  • Boosting productivity with AI
  • Digital marketing fundamentals
  • Launching and scaling e-commerce businesses

HP’s involvement reflects its broader vision to accelerate digital equity for 150 million people by 2030.

“When small businesses thrive, entire communities rise with them,” said Michele Malejki, Global Head of Social Impact, HP Inc. “We’re proud to support this impactful programme, helping SMEs access the future of work.”

Google: Empowering Business Growth Through Digital Tools

As a driving force behind SME digital transformation in Africa, Google brings deep expertise in digital growth and brand strategy to the programme.

“Small businesses are the heartbeat of progress across Africa,” said Kristy Grant, Head of B2B & Brand Marketing, Google SSA. “This partnership helps turn entrepreneurial ambition into tangible impact—building stronger communities, one business at a time.”

Impact Goals for 2025: Training 10,000 SMEs, Reaching Thousands More

By the end of 2025, the Skills for Business programme is projected to:

  • Directly train 10,000 SMEs
  • Indirectly impact over 59,000 individuals through community and employee engagement
  • Expand inclusive access to AI, digital skills, and business development training across Nigeria and South Africa

This initiative represents a strategic alliance between UpSkill Universe, HP Inc., and Google to drive inclusive economic growth and empower Africa’s next generation of business leaders.

📌 For more information or to register your business, visit here.

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Tags: African SMEsAI tools for small businessesBusiness DevelopmentCEO of UpSkill UniverseDigital skills trainingentrepreneurs in AfricaGoogle HustleGoogle Hustle AcademyGori YahayaHPHP LIFE business trainingHPE LITESME empowerment in Nigeriasouth africaUpskill Universe Skills
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

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