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Home » NBA Africa Unveils Five Prize-Winning Startups at Second Accelerator Demo Day

NBA Africa Unveils Five Prize-Winning Startups at Second Accelerator Demo Day

Reborn (Morocco), Fitclan (Egypt), Athlon Technology (Egypt), Atsur (Nigeria) and Songdis (Nigeria) Win Top Prizes, Including Financial Support and Opportunity to Join Carnegie Mellon University Africa’s Business Incubation Program

Destiny Eseaga by Destiny Eseaga
December 11, 2025
in StartUPs
Reading Time: 3 mins read
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NBA Africa Triple-Double Accelerator

L-r: OpenAI Africa Lead Emmanuel Lubanzadio, ALX Ventures Africa Lead Nour Abdelghaffar, ServiceNow Head of Strategy & Operations Nikki van Gasse, Carnegie Mellon University Africa Director Dr. Conrad Tucker, NBA Africa CEO Clare Akamanzi, ServiceNow Africa Vice President & Managing Director Cheick Camara, and NBA Africa Triple-Double Accelerator winners Adaobi Orajaiku (Atsur), Melody Nehemiah (Songdis), Hani Youssef Hafez (Athlon Technology), Omar El Gebali (Fitclan) and Youssef Maaroufi (Reborn) (Credit: NBA Africa)

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NBA Africa has announced the five prize-winning startup companies from the second edition of NBA Africa Triple-Double Accelerator, which the league launched last year to support the continent’s technology ecosystem and the next generation of African entrepreneurs.

The five winning companies –

  • 1). Reborn (Morocco),
  • 2) Fitclan (Egypt),
  • 3) Athlon Technology (Egypt),
  • 4) Atsur (Nigeria) and
  • 5) Songdis (Nigeria) – were awarded financial support and the opportunity to join Carnegie Mellon University Africa’s (CMU-Africa) 12-month Business Incubation Program as part of its Innovation Hub, which helps African tech startups transform proof-of-concept prototypes and preliminary market assessments into scalable, market-ready products and services (valued at up to $70,000).

The top three companies also each received $10,000 in Application Programming Interface (API) credits and an immersion day with the OpenAI engineering team at OpenAI’s headquarters.

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The 10 finalists, which were selected from more than 700 applicants across 32 African countries, pitched their products to a panel of international industry leaders at a Demo Day today at CMU-Africa in Kigali, Rwanda.

The judges were CMU-Africa Director Dr. Conrad Tucker, OpenAI Africa Lead Emmanuel Lubanzadio, and ServiceNow Africa Vice President & Managing Director Cheick Camara and Head of Strategy & Operations Nikki van Gasse.

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The Demo Day was supported by CMU-Africa, ServiceNow and OpenAI.  ALX Ventures once again served as the Official Operating Partner of the program in its second year.

Together, the partners are contributing distinct expertise to strengthen the support for early-stage African startups.

Below are the five winning companies:

  • 1st place: Reborn (Morocco), which offers comprehensive performance indicators that give athletes deep insights into their physical condition and on-field performance, essential for identifying strengths, areas for improvement, and optimizing overall performance, wasawarded $25,000 in cash, the opportunity to join CMU-Africa’s Business Incubation Program, $10,000 in API credits, and an exclusive immersion day with the OpenAI engineering team at OpenAI’s headquarters.
  • 2nd place: Fitclan (Egypt), a digital fitness hub that leverages a flexible subscription model for individuals and corporate clients, was awarded $15,000 in cash, the opportunity to join CMU-Africa’s Business Incubation Program, $10,000 in API credits, and an exclusive immersion day with the OpenAI engineering team at OpenAI’s headquarters.
  • 3rd place: Athlon Technology (Egypt), whichaims to leverage accessible mobile technology and AI to provide video analysis for amateur and budget-constrained sports teams while addressing a market gap with a user-friendly, hardware-light solution, was awarded $5,000 in cash, the opportunity to join CMU-Africa’s Business Incubation Program, $10,000 in API credits, and an exclusive immersion day with the OpenAI engineering team at OpenAI’s headquarters.
  • 4th place: Atsur (Nigeria), which leverages blockchain technology to promote investment in African art and support artists and art communities, was awarded $2,500 in cash and the opportunity to join CMU-Africa’s Business Incubation Program.
  • 5th place: Songdis (Nigeria), which provides comprehensive digital distribution and services tailored for African independent artists and labels, was awarded $2,500 in cash and the opportunity to join CMU-Africa’s Business Incubation Program.

“We continue to be amazed by the creative, talented and passionate entrepreneurs who participate in NBA Africa Triple-Double Accelerator,” said Clare Akamanzi, NBA Africa CEO.  “The 10 finalists and five prize-winning companies differentiated themselves through their bold and innovative solutions that are shaping the future of sport and entertainment in Africa.  The support they receive from this program will help them scale their products and make a lasting impact on the continent and globally.”

NBA Africa is an affiliate of the National Basketball Association (NBA), a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. 

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Destiny Eseaga

Destiny Eseaga

My name is Destiny Eseaga, a communication strategist, journalist, and researcher, deeply intrigued by the political economy of Nigeria and the broader world context. My passion lies in the world of finance, particularly, capital markets, investment banking, market intelligence, etc

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