The Corporate Affairs Managers’ Committee of the Nigeria Insurers Association has announced plans for its 2026 retreat, with a strong focus on boosting insurance penetration and improving marketing return on investment (ROI) across the industry.
The three-day retreat is scheduled to hold from April 9 to April 11 at Park Inn by Radisson, Abeokuta, and will convene marketing and communications professionals from Nigeria’s insurance sector under the theme: “Reimagining Insurance: Towards a Unified Narrative, Trust and National Relevance.”
According to the organisers, the retreat will address key challenges confronting the industry, including low public trust, limited insurance adoption, increasing regulatory demands, and the need for measurable marketing impact in a fast-evolving digital landscape.
Segun Bankole, chairman of CAMCONIA, said the industry must reposition marketing and communications as strategic drivers of growth rather than support functions.
“Driving insurance penetration in Nigeria requires more than product innovation. It demands a unified narrative, stronger trust, and deliberate engagement with today’s consumers,” he said. “We are tasking ourselves to transition into active business enablers capable of shaping perception and influencing the national relevance of our industry.”
Participants are expected to gain practical skills in measuring marketing effectiveness, building consumer trust, and deploying data-driven strategies to improve insurance uptake. Sessions will also cover regulatory compliance, unified storytelling, and tools to enhance marketing performance.
The retreat will feature a lineup of industry experts, including Dr. Abiodun Ajiborode, Founder/CEO of Brand Management Academy; Odion Aleobua, Founder/CEO of Modion Communications; Chioma Ezechukwu, Head of Strategy and Business Transformation at Rex Insurance; and Abba Halil Inuwa, Head of Corporate Affairs at NAICOM, among others.
They will lead discussions on transforming marketing into a revenue-impact function, leveraging data to tackle low penetration, navigating regulatory frameworks, and building trust in a digital-first economy. The programme will include workshops, panel sessions, and case-study presentations designed to encourage practical learning and collaboration.
Chairman of the retreat planning committee, Olusesan Ogunyooye, who is also head of Marketing at AXA Mansard, said the initiative reflects a shift in mindset within the industry.
“Our focus on ROI, penetration, and regulatory policy is a direct response to current realities. We must become strategic partners who can demonstrate value, influence business outcomes, and help shape a more compelling story for insurance in Nigeria,” he said.
Organisers noted that the retreat aligns with the five-point agenda of the Nigeria Insurers Association Governing Council, aimed at strengthening innovation, improving marketing accountability, and enhancing collaboration within the sector.
As Nigeria targets a one trillion-dollar economy, CAMCONIA said the retreat is expected to drive fresh thinking, deepen industry cooperation, and reinforce the role of insurance as a critical pillar of national economic development.
