Snapchat is rolling out new restrictions for users under 16, limiting who can view the content they share on the platform.
In a bid to enhance online safety, the company said users aged 13 to 15 will soon be able to create, save and display Stories and Spotlight videos on a dedicated profile that can only be viewed by friends who have mutually accepted each other.
Their content will no longer be distributed to people outside their friends list through Spotlight.
Previously, teenagers under 16 could post videos to Spotlight, Snapchat’s short-form video feature, but the content was not linked to their profiles.
While this prevented direct contact from strangers, the posts could still be viewed by a wider audience.
Under the new system, younger teens will share content in a more private environment. Snapchat will also remove engagement metrics such as favourite counts from profiles belonging to users in this age group.
The company said the changes are designed to help teenagers express themselves creatively without the pressure that usually comes with public posting and visible performance metrics.
Snapchat outlined different levels of access based on age. Users between 13 and 15 will be limited to sharing content with mutual friends.
Those aged 16 and 17 can choose to share content more broadly, but distribution will remain restricted to friends, followers and users with mutual connections.
Adults aged 18 and above will still have full access to public profiles and wider content distribution tools.
Alongside the latest changes, Snapchat said it will maintain several existing protections for users under 16.
The platform blocks messages from people teens have not added as friends or saved in their contacts. It also limits friend requests from people users may not know and displays warning messages when it detects a teenager may be chatting with a stranger.
The company says it will continually moderate public content before recommending it to larger audiences and take action against accounts that attempt to promote inappropriate material to teenagers.
Parents will also be able to monitor aspects of their children’s activity through Snapchat’s Family Centre.
The feature allows parents and caregivers to view their teenager’s friends list, see who they have communicated with recently, apply content restrictions, disable access to the My AI chatbot, share location information and report accounts they find concerning.
The update follows a trend across social media platforms, with services such as Instagram launching additional protections and specialised account settings for younger users.
Snap’s latest feature also comes as the company focuses on mitigating the impact of social media on young people.
Earlier this year, Snap settled a lawsuit that accused it of contributing to social media addiction and is still defending similar cases in courts across the United States.
Speaking to CNBC, Snap chief executive officer, Evan Spiegel, said Snapchat has a “positive impact” on users because it helps people stay connected with friends.
He argued that the platform should not be grouped together with competitors such as TikTok and Instagram.
