Report by Adedayo Adekugbe
AXA Mansard Health, an arm of AXA Mansard, has just commissioned its new television commercial which it tagged ‘More Wellness For Less’.
Key Points:
- AXA Mansard launches new Service: More Wellness for Health
- Unveils new TVC
- Discussions about AXA App and Card
- USSD for people with no access to internet *987#
- The USSD has a feature called “Doctor Call Me Back” where doctors would call you if you have no airtime.
The ‘More Wellness For Less’ television commercial unveiled on Thursday, March 30, 2023 in Lagos, is a 1-minute commercial which highlights the importance of having a life insurance policy and seeks to enlighten the average Nigerian on the benefits they can derive from having a life insurance policy even while they are alive.
Picture this scenario. A woman had an emergency with the child. Meanwhile, the husband wasn’t around and she managed to rush the child to the hospital where she was asked deposit 30,000 naira before any form of treatment can be administered to the child.
This woman literally had 31,000 naira in her (bank) account. This is an emergency. Life is in the line. She had just that 30,000 naira paid for.
What if she were to pay 35,000 naira? It could be 40,000 naira! This is a woman who does not like begging people for money; probably she could have resorted to just that. Imagine if the hospital had requested her to pay cash at this time of cash crunch; what a bad experience!
Well, this is where health insurance comes in and there could not have been a better option than AXA Mansard Health. Yes, because there is another woman who has embraced AXA Mansard life health insurance policy and felt calmer in the face of a child’s ill-health.
Let’s tell you more
The second woman is a calmer, because she has MyAXA App.
MyAXA Mobile App is your one stop non-banking financial service platform. The mobile services have been specifically designed to give users a more convenient way to purchase and manage health and other insurance plans. It is available for download for iPhone and Android users.
In the case of the woman who has the app, she was able to book an appointment and on getting to the hospital the baby found herself on waiting hands. The woman is not bothered about cash.
Say goodbye to out of pocket payments when you visit hospitals.
Visit https://t.co/rJsroTs8iz to view our health plans and get started today!#AXAMansard #KnowYouCan pic.twitter.com/2qTLidAwnt
— AXA Mansard (@AXAMansard) March 22, 2023
Speaking at the TVC launch, Tope Adeniyi, Chief Executive Officer AXA Mansard Health, said that as low as 1000 naira, Nigerians can have access to AXA Mansard Health services. “You also have products at 2000 naira per month or easy care. There is a bronze plan that you can buy at about 60,000 naira per annum. So, we have the range from the simple products that enable you to have decent access onto lifestyle products; you can actually configure them based on your lifestyle. Think about it, the value of your airtime is practically about three times the cost of buying access to more awareness or less. So, everyone can buy AXA.
On her part, Rashidat Adebisi, Chief Client Officer, AXA Mansard Insurance said, “It’s very important to us. Mental health is very topical. It has been for us for a long time. Those are some of the things that you are able to access under our retail products. There’s Wellness, there’s gene, there’s so many things that are incorporated into it. We have telemedicine services incorporated into it. If a user prefers not to necessarily be at the hospital you can access services through telemedicine, and the medication can be delivered to you.
And it is very important for us to highlight that it’s also very affordable. I think a lot of people assume, oh AXA, they are pricey, no. But in terms of value for money, I think that we are definitely top on the list.
In furtherance of the seamless service delivery to the users, AXA Mansard Health is working with Move.
Taiwo Ajibola, Country Director, Moove, speaks to this: “From the video (TVC) that we all saw, the first lady had money. That money transfer wasn’t successful. That was the major issue there. We’ve all seen how the recent cash crunch really impacted on so many of us. Access to healthcare anywhere, is critical issue. With this kind of product (by AXA), you have so many access to hospitals. We encourage Nigerians to leverage on that and we at Moove are here to make life even better for you.
Continuing, Mr. Adeniyi said they have mapped out strategy on how people in the Diaspora can benefit from the products. “That means those who have ‘japa’ (emigrants), can actually buy for their family members; they can buy for their community, and they can adopt our products to impact life.
So, you can reach out to marketing@axemanside.com and we know more about the products and services.
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