Celebrating Brand Value through the Consumer Value Award | By Elvis Eromosele
The Consumer Value Award will become the hallmark of recognition for any brand that seeks to be regarded as trustworthy, ...
The Consumer Value Award will become the hallmark of recognition for any brand that seeks to be regarded as trustworthy, ...
The proposed Excise Duty on telecom services is an ill wind that will do no good, writes Elvis Eromosele, a ...
Banning two-wheelers is not the solution. They fill an important gap, meet a significant need and contribute to the national ...
Elvis Eromosele, a Corporate Communication professional and public affairs analyst looks at five things that could impact the Nigerian economy ...
I had the opportunity to visit a number of Nigerian cities in recent weeks, from Lagos to Bayelsa, through Benin, ...
Humans are naturally biased. This makes changing someone’s mind a challenge. This also explains why marketing—attracting customers to generate revenue—is ...
In recent years, the cost of transportation in Nigeria, like everything else, has skyrocketed, putting immense pressure on citizens. This ...
The world has gone digital. Today, the importance of a secure and reliable online presence cannot be overstated. For Nigeria, ...
Payment is the fulcrum of human interaction. And like everything else, it is constantly changing. The move from barter to ...
"An old woman is always uneasy when dry bones are mentioned in a proverb." This is a popular saying from ...
The Central Bank of Nigeria recently mandated that all Point of Sales (PoS) operators complete their registration with the Corporate ...
Today, Nigeria's telecommunication industry stands at a crossroads. It is facing pressure on a thousand different fronts. On the inside, ...
Two sisters, year 5 and 3 were playing behind my resident. The younger one who was drinking pure water started ...
An analysis of the Pioneer Status (PSI) report indicates that it has 211 firms pending application, 79 firms newly received ...
Nigeria is a complex country. It is facing significant challenges across nearly every sector. Today, the confluence of rising insecurity, ...
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