• Sun. Jun 4th, 2023

Brand Africa Recognises Advertising Guru, Dr. Shobanjo for Leadership Excellence

ByJustice Godfrey Okamgba

May 26, 2022

Dr. Biodun Olusina Shobanjo, Founder & Chairman, Troyka Group on Wednesday received the Africa Brand Leadership Excellence Award.

The award, according to Brand Africa was for his contribution to the advertising and communications industry across the continent.

Brand Africa in collaboration with AT3 Resources also recognized other corporate leaders from the marketing, branding, communications, research, and media industry with an Africa Brand Leadership Excellence.

Presenting the award, Thebe Ikalafeng, Founder and Chairman, said  Dr. Shobanjo is an outstanding individual whose leadership in the advertising and communication industry has been a catalyst for sustained brand-led growth for their Made in Africa brands.

Dr. Biodun Olusina Shobanjo, Founder & Chairman, Troyka Group

He said the award was also in recognition of his works and contribution to the industry over the years.

Receiving the award, Dr. Shobanjo said “I am very surprised and never expected this. I don’t know Brand Africa from anywhere.”

The seasoned advertising maestro said he was happy that some of his deeds in the sector were attracting the interest of others beyond Nigeria.

He thanked the organizers for hosting and recognizing leaders across the sectors and the African brands.

At over 75 years and after retiring from active practice, Shobanjo still commands the aura of an industry chieftain difficult to match on account of the size of his achievements and the impact he made in the advertising and media world in the past five decades.

He created the most successful marketing and advertising group, the Troyka Group, which still retains industry leadership long after he left active practice.

The Troyka Group which is the holding company for Insight Communications, Azzagai, Optimum Exposure, Media Perspectives, MediaCom, The Quadrant Company and Halogen Security, has over seven thousand Nigerians on its payroll.  


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