• Fri. Mar 24th, 2023

ASUS Eyes Increasing Market Share in Nigeria from Current 16%

ByJustice Godfrey Okamgba

Sep 26, 2022

As one of the leading multinational computer and electronics companies, ASUS said it is ready to focus and increase its market share, which is currently pegged at 16 percent.

According to Simplice Zaongo, Country Manager for ASUS English Speaking Africa, the company is driven by innovation and commitment to quality for products that include notebooks, netbooks, motherboards, graphics cards, etc., and intends to deepen the market.​​

“I must admit, when we compare ourselves with top competitors in the market, we still manage to achieve the number three position in the consumer industry in Nigeria, according to the IDC 2022.

“Besides being the No.1 consumer notebook brand in Asia-Pacific and East Europe, ASUS gaming notebooks account for the highest market share, No.1 worldwide.

“Our market share is 16 percent, while our activation share is 17 percent.” This means that when we push into the market, there is acceptability. That’s how we interpret it.

“But when we go back over the years, we noticed that market share was below 10 percent activation. We tried to analyze what the problem was.”

Responding to how ASUS intends to go beyond its 16 percent market share, Simplice said three things: brand awareness, affordability, and public enlightenment.

According to Simplice, the primary goal for the next quarter is to reach a 40 percent activation rate.


“To achieve our goals, we have decided to strategically deploy three options. So, the first step is to create awareness. The second one is to educate customers. And the third one is to make our laptop affordable. We think it works for us.

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He said ASUS is ready to partner and work with the media, and influencers and make sure that the price of laptops is affordable regardless of the premium quality.

Newest Technologies

ASUS has a vision of becoming the world’s most innovative technology enterprise. The idea is to create the most ubiquitous intelligence and drive for a smart life for everyone.

ASUS last week, unveiled two of its newest technologies – ASUS Zenbook 14X OLED (UX3402) and Zenbook 17-Fold (UX9702).

The Zenbook 14X OLED is a slim, light, and compact laptop with a gorgeous 16:10 4K OLED HDR NanoEdge touchscreen that gives you the deepest blacks and the most vivid colors—powered by the latest 11th Gen Intel® CoreTM processors.

Zenbook 17 Fold OLED leads the world with its amazing 17.3” Foldable OLED (FOLED) touchscreen1 that folds down instantly to a compact 12.5” size, making it smaller than a sheet of photocopier paper for easy carrying.

On after-sales services, Simplice said ASS has five service centers in Lagos, Abuja, and Port Harcourt, that also cover the northern part of Nigeria.



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