ASUS has again demonstrated its innovative prowess with the launch of an exciting new Zenbook S 13 OLED (UX5304), the world’s slimmest 13.3-inch OLED laptop.
ASUS unveiled the most eco-friendly Zenbook ever in Lagos today as part of the global launch event.
Its lightweight design, sustainability, and performance enables users to deliver more functions with less!
Photo: TechEconomy
Key Features of Zenbook S 13 OLED
World-beating 1 cm profile and only 1 kg light
Designed for carbon neutrality with recycled metals & plastics; eco-friendly plasma ceramic aluminum; 100% FSCM Mix packaging.
13th Gen Intel Core processors; 32 GB RAM; 1 TB PCIe SSD; 63 Wh battery; 2 x Thunderbolt 4, USB 3.2 Gen 2, HDMI 2.1
Vivid 16:10 2.8K ASUS Lumina OLED, Dolby Vision, Pantone Validated, VESA DisplayHDR True Black 500; Delta E <1
Simplice Zaongo, Country Manager for ASUS English Speaking Africa, told the press that the device takes the brand’s signature qualities of ultraportable design, sustainability, and on-the-go performance to a new level, proving conclusively that less can be more.
“With a world-beating super-slim 1 cm profile and a super-light 1 kg chassis, the sophisticated Zenbook S 13 OLED delivers no-compromise performance, connectivity and battery life, making it the epitome of ultraportable design, and finished in brand-new Basalt Gray or classic Ponder Blue.
It’s also designed with the environment and carbon neutrality firmly in mind, using recycled metals and plastics in its construction, FSC Mix-certified packaging, an elegant new eco-friendly plasma ceramic aluminum for the Basalt Gray model, and halogen-free electronics, to make this the most eco-friendly Zenbook model we’ve ever produced”.
He reechoed that Zenbook series excels at delivering unrivaled on-the-go performance, adding that Zenbook S 13 OLED is no exception, harnessing the power of up to 13th Gen Intel Core i7 processors with 32 GB of LPDDR5 RAM and a 1 TB PCIe 4.0 x4 SSD. There’s a full set of I/O ports for on-the-go connections, and a long-lasting 63 Wh battery.
“For immersive true-to-life visuals, Zenbook S 13 OLED has a gorgeous 16:10 2.8K (2880 x 1800) ASUS Lumina OLED display that’s Dolby Vision certified, with Pantone Validated color rendering and VESA DisplayHD True Black 500 certification, ensuring incredible detail and the deepest black levels.
Zaongo, said “Stunning innovations like Zenbook S 13 OLED represent the pinnacle of the Incredible Comes from within Zenbook spirit. The entire Zenbook series is designed and built for those in pursuit of the incredible, defining new industry standards for portability, performance, and battery life, with stunning ASUS Lumina OLED displays.”
To achieve the super-slim 1 cm profile and super-light 1 kg weight of Zenbook S 13 OLED, Edward Chen, Country Product Manager, ASUS, said that several advanced techniques and materials are used in its design and construction to reduce the weight and dimensions compared to the previous generation, without compromising performance, connectivity or battery life.
Edward Chen displaying the world’s Slimmest 13.3″ OLED Laptop (Photo: TechEconomy)
Display layer infusion: To achieve the incredibly slim profile, we’ve embedded a thinner yet fully featured FHD IR camera directly into the CNC-machined lid. We’ve also used a specially designed ultraslim OLED panel, resulting in a lid that’s 30% slimmer.
Optimized internal layout: By using precision CNC machining, we make more space available in the interior for components. We use circuit boards with fewer layers and a higher wiring density, with many more transistors, giving better performance with less weight in a more compact space. The motherboard is precision-engineered to house an additional, ultrathin fan that increases airflow for better cooling. This makes the lower part of the laptop about 25% slimmer.
Materials choice: To minimize weight, durable and lightweight magnesium-aluminum alloy is used for the keyboard deck, formed with a CNC cutting process to create a rigid structure that doesn’t need any extra support. An extremely thin glass covering is used for the touchpad, resulting in a further 25% reduction in thickness in the keyboard deck.
World’s Slimmest 13.3″ OLED Laptop performance and battery life (Photo: TechEconomy)
“The result is a class-defining ultraportable laptop that takes thin and light to a whole new level without compromises: it supports up to 14 hours of video streaming, while offering improved cooling and performance compared to its predecessor. And despite its world-beating compact dimensions, Zenbook S 13 OLED retains full usability and features a comprehensive set of standard I/O ports”,
Chen said.
All-round sustainability
He explained ASUS’ commitment to do more with less through Zenbook. “This device is an EPEAT Gold registered product that has a positive environmental across the entire product lifecycle, from material use and manufacturing, through to assembly, use, and end of life. We have mitigated its carbon footprint by incorporating recycled materials and designing more eco-conscious packaging.
The device is the most eco-friendly Zenbook ever made, incorporating post-industrial recycled (PIR) magnesium-aluminum alloy in the keyboard cover, chassis and lid, reducing its carbon footprint by more than 50%. The keycaps and speakers incorporate post-consumer-recycled (PCR) plastics, and the speakers also use ocean-bound plastics. We have redesigned the packaging to be 100% recyclable, with reusable and compostable materials.
“It uses 100% FSC Mix-certified paper from responsibly managed forests, controlled wood and recycled sources. The paper packing inserts can also be easily transformed into useful laptop stands. In addition, Zenbook S 13 OLED also exceeds the ENERGY STAR energy efficiency standard by 43% to reduce the electricity consumption. Via above mentioned sustainable actions, the overarching goal of this device’s sustainability initiatives is to achieve carbon neutrality.
Photo: TechEconomy
For the first time, we have used a special manufacturing process to create an ASUS-exclusive plasma ceramic aluminum material for the lid. This process uses pure water and electricity, and no organic compounds, strong acids, or heavy metals are required. Instead, this low-environmental-impact bath-based method produces a physical and chemical transformation of the aluminum.
“This results in increased wear resistance, corrosion protection, thermal management, hardness, and lifespan.
Along with the physical advantages, the look and feel of this material is similar to natural stone that resonates with the spirit of the Zenbook series. Incredibly, this makes each lid individually unique. No two are alike. A longer laptop lifespan also reduces long-term waste, so Zenbook 13 S OLED is stringently tested using the latest MIL-STD-810H US military-grade durability standard, with up to 12 test methods and 26 individual tests — the world’s most strictly tested laptop durability.
Performance on the go
The Intel Evo-certified Zenbook S 13 OLED delivers the perfect blend of performance and portability, featuring up to a 13th Gen Intel Core i7 processor that can be boosted by 20% to a thermal design power (TDP) of up to 20 watts. This is supported by up to 32 GB of LPDDR5 RAM and an ultrafast 1 TB PCIe 4.0 x4 SSD, with a long-lasting high-capacity 63 Wh battery. WiFi 6E enhanced with ASUS WiFi Master Premium ensures fast, stable connections.
Even though it’s ultra-compact, Zenbook S 13 OLED includes a full complement of I/O ports, so users don’t need to carry dongles or adapters on their travels. The two ultrafast Thunderbolt 4 USB-C ports support fast charging, 4K external displays, and up to 40 Gbps data transfers, and there’s also a USB 3.2 Gen 2 Type-A port, an HDMI 2.1 port, and a 3.5 mm audio jack.
For enhanced video conferencing experiences on the go, the FHD IR camera includes AI-powered visual effects and AI noise-cancelation technology. It also supports fast and secure face login with Windows Hello. The powerful Harman Kardon-certified audio system with immersive Dolby Atmos sound has a smart amplifier combined with ASUS Audio Booster technology to boost volume by up to 5.25X.
The 9.5%-larger ASUS ErgoSense touchpad allows easier navigation and is smooth, comfortable, and responsive, with an easy-to-clean anti-fingerprint coating
ASUS Lumina OLED display: More accurate. More adaptive. More reliable
For an immersive viewing experience, Zenbook S 13 OLED is equipped with a 16:10 ASUS Lumina OLED display — our brand-new name that’s only given to superior OLED displays that meet our strict quality criteria, and offer a visual experience that’s more accurate, more adaptive, and more reliable. ASUS Lumina OLED displays standardize highly-crafted visual solutions around the best OLED experience.
The name also highlights the unique advantages and superior visual experience that go beyond traditional OLED displays. ASUS Lumina OLED displays feature exclusive ASUS technologies, such as ASUS Splendid and ASUS OLED Care, as well as new features like Delta E <1, power-saving, and panel protection. By integrating these elements, ASUS has created a highly-crafted solution that represents the pinnacle of OLED technology.
Six pillars of ASUS Zenbook S 13 OLED Sustainability (Photo: TechEconomy)
With a resolution of 2.8K, a 0.2 millisecond response time and a color accuracy of Delta E <1, the stunning ASUS Lumina OLED display on Zenbook S 13 OLED delivers clearer, brighter and more vivid colors. As well as offering Dolby Vision certification, the display is also DisplayHDR True Black 500-certified for brilliant whites and the deepest blacks, and carries the Pantone Validated badge for industry-standard color fidelity. The cinema-grade 100% DCI-P3 color gamut delivers ultravivid colors, and ASUS Splendid allows the user to easily switch between this gamut and sRGB, Display-P3 or the native OLED gamut.
The display is also certified for eye care by TÜV Rheinland and SGS with 70%-lower blue-light emissions, ensuring that the user’s eyes are comfortable for even during long viewing sessions. ASUS also provides free OLED screen exchange for any burn-in issues during the warranty period.
The display is also certified for eye care by TÜV Rheinland and SGS with 70%-lower blue-light emissions, ensuring that the user’s eyes are comfortable for even during long viewing sessions. ASUS also provides free OLED screen exchange for any burn-in issues during the warranty period.
Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests.
Contact: peter.oluka@techeconomy.ng
Peter Oluka (@peterolukai), editor of Techeconomy, is a multi-award winner practicing Journalist. Peter’s media practice cuts across Media Relations | Marketing| Advertising, other Communications interests.
Contact: peter.oluka@techeconomy.ng
Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.
Follow us @techeconomyng for more.
Major Lesson for Techies in 2024 and Projections for 2025
byTecheconomy
The meeting focused on the major lessons for techies in 2024 and projections for 2025, with a discussion on the rapid pace of innovation in the tech industry and the role of AI and digital ecosystems in creating smarter solutions. The panelists emphasized the importance of continuous learning, upskilling, and adapting to new trends, particularly in the context of AI, and highlighted the need for tech professionals to focus on mastering core concepts of programming, developing a business that is sustainable, and being customer-centric. The conversation ended with advice for career growth in the tech industry, emphasizing the importance of patience, finding a mentor, and focusing on strengths.
