The Illusion of Influence: Why Brands Must Rethink Creator Marketing
If your marketing department is about to send another cheque to an influencer without a concrete strategy backing it, do...
If your marketing department is about to send another cheque to an influencer without a concrete strategy backing it, do...
Every day, across Nigeria, the frustrations of Nigeria’s digital age often arrive without warning. It happens in the small things....
Inside most companies, product, growth, and brand exist as separate functions with shared goals but different incentives. Product is focused...
The Nigerian naira continued its downward trend against the United States dollar on Monday, weakening further at the official foreign...
Infinix today announced that the NOTE 60 SERIES has received a series of world-renowned design recognitions, reinforcing Infinix's evolution toward...
HabariPay Ltd., the fintech subsidiary of Guaranty Trust Holding Company Plc (GTCO), has concluded the Grand Finale of its Take...
S&P Global Ratings has upgraded Nigeria’s long-term foreign and local currency sovereign credit ratings to “B” from “B-”. Why? The...
For most people, a savings account is the default place to park idle money. It is familiar, easy to understand,...
The decision by the Nigerian Communications Commission in collaboration with the Lagos State Infrastructure Maintenance and Regulatory Agency, and the...
Twenty-five years is a long time in any industry. In telecommunications, it is an entire lifetime of disruption, reinvention, regulatory tension,...
In a move that has sent ripples through global energy markets, the United Arab Emirates (UAE) announced on April 28,...
Most product teams are sitting on research gold they don't know how to use. They carry out interviews, gather feedback,...
Healthcare leaders, investors, policymakers, and technology providers will gather in Lagos for the Hospital Investment & Buyer Leadership Forum to...
We are now enabled and empowered by technology to say it when we see it or feel it. We live...
The consumer expects to choose the channel and cadence of their engagement with a business. And they expect businesses to...