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Home Business Mobility

Bolt Celebrates IWD2025 with “She Can Drive” Campaign

…Event seeks to empower women and equipping them with defensive driving skills and safety measures

by Destiny Eseaga
March 11, 2025
in Mobility
0
Bolt She Can Drive campaign (1)
Bolt female drivers at the launch of She Can Drive campaign

Bolt female drivers at the launch of She Can Drive campaign

UBA
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In celebration of International Women’s Day, Bolt, a leading ride-hailing platform, hosted a special event on Friday as part of its “She Can Drive” campaign.

This initiative, Techeconomy learned, is dedicated to challenging stereotypes about women in ride-hailing while equipping them with essential defensive driving skills, safety measures, and emergency preparedness techniques.

Through the “She Can Drive” campaign, Bolt seeks to demonstrate that women make outstanding drivers on the platform, offering safe, efficient, and professional services.

The initiative also aims to enhance female driver safety, ensuring that women behind the wheel can confidently navigate the roads and effectively handle challenges that may arise in their daily operations.

The event brought together female drivers from across Bolt’s network for an engaging session filled with valuable insights, hands-on training, and interactive discussions.

Industry experts led practical defensive driving workshops, providing female drivers with the knowledge and confidence to maneuver through various driving scenarios safely.

Additionally, safety specialists shared best practices on handling emergencies, reinforcing Bolt’s commitment to empowering women in the ride-hailing space.

As a token of appreciation for their dedication and resilience, Bolt presented gifts to all female drivers in attendance, recognizing their contribution to the ride-hailing industry and their role in reshaping societal perceptions about women in driving.

Osi Oguah, the general manager at Bolt Nigeria said:

“We believe that empowering women in ride-hailing is crucial in fostering inclusivity and diversity in the transport sector and the ‘She Can Drive’ campaign is more than just a celebration of women in the industry; it’s a commitment to equipping them with the tools, skills, and support needed to thrive. Women can and do excel in ride-hailing, and we are proud to champion their growth.”

Bolt remains dedicated to supporting female drivers by creating initiatives that provide opportunities for skill development, safety enhancement, and financial independence.

The “She Can Drive” campaign is a testament to Bolt’s long-term vision of making ride-hailing more inclusive while fostering an environment where women feel empowered and secure on the road.

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Tags: Bolt She Can DriveShe Can DriveShe Can Drive campaign
Destiny Eseaga

Destiny Eseaga

My name is Destiny Eseaga, a communication strategist, journalist, and researcher, deeply intrigued by the political economy of Nigeria and the broader world context. My passion lies in the world of finance, particularly, capital markets, investment banking, market intelligence, etc

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