The rapid evolution of education technology in emerging markets is reshaping how learning is delivered, accessed, and scaled.
As traditional institutions struggle to meet growing demand, proprietary EdTech platforms are stepping in to fill critical gaps.
Nigeria’s first fully online university, Miva Open University, offers a compelling case study in how digital-first models can unlock new pathways for tertiary education, but the lessons extend far beyond one institution.
In many emerging economies, access to higher education remains a privilege rather than a right. Nigeria’s conventional university system, for instance, has long been plagued by infrastructural limitations, frequent strikes, and a mismatch between graduate skills and market needs.
In 2018, over 190,000 qualified candidates were denied admission to just seven public universities, and by 2019, only 102,500 students were enrolled in private universities out of a total 2.15 million. These numbers reflect a system under strain, unable to accommodate the aspirations of its youth.
Proprietary EdTech platforms offer a scalable solution. By leveraging technology, these platforms can bypass physical constraints and deliver learning directly to students wherever they are.
Miva’s model, entirely online, with flexible schedules and mobile-friendly access, demonstrates how digital infrastructure can democratize education.
Its decision to eliminate the Unified Tertiary Matriculation Examination (UTME) and rely solely on WAEC results for admission is a bold move toward inclusivity, lowering barriers for working adults and underserved communities.
However, building successful EdTech platforms in emerging markets requires more than just digitising content.
Accessibility must be intentional, with platforms designed to function across devices and bandwidth levels.
Affordability is non-negotiable; fee structures must reflect local economic realities, and payment plans should be flexible. Entry requirements should be inclusive, reducing academic gatekeeping and expanding participation. These principles are not just ethical, they’re strategic.
Content delivery also demands innovation. Video lectures and online facilitation are useful, but without strong student support systems, attrition rates can soar.
The National Open University of Nigeria (NOUN), despite reporting 76.5% satisfaction with course materials, faces a 41% dropout rate.
This highlights the need for community-building, mentorship, and consistent engagement. Proprietary platforms must invest in retention strategies that go beyond the screen.
Scalability is another critical factor. Miva’s curriculum, focused on digital skills and market-relevant disciplines, is designed for replication across African markets.
But scaling requires partnerships, with governments for accreditation, with telecoms for connectivity, and with industry for curriculum relevance. EdTech companies like Teesas and TechQuest Academy have shown how collaboration can drive sustainable growth.
Ultimately, the lesson from Nigeria is clear: proprietary EdTech platforms can transform tertiary education in emerging markets, but success depends on thoughtful design, inclusive policies, and a deep understanding of local contexts.
Miva Open University is not the end goal; it’s a blueprint. For innovators across Africa and beyond, the challenge is to build systems that are not only digital but equitable, resilient, and responsive to the needs of the communities they serve.
About the Writer:
*Esther Awa is a Product Leader with over five years of experience delivering technology solutions across Africa, North America, and Australia. She has led product innovation in EdTech, SaaS, and AI/ML, working with Miva Open University, Xceleon LLC, Prazle Inc,, and Tespire. She holds a B.Eng. in Computer Engineering with certifications in SAFe Product Management and Product-Led Methodologies.
