SME & Entrepreneur Focus

Building a startup in Africa is not for the faint-hearted. The market here is dynamic, infrastructure can be unpredictable, capital...

As an African entrepreneur, hustle without clarity is expensive. You can be busy, visible, and even talented, yet still struggle...

Zoho Corporation, a global technology company, has announced numerous enhancements to Zoho One, its all-in-one business software platform. The latest...

In today’s business world, generative AI is no longer a futuristic buzzword. Whether you’re drafting a business proposal, designing a...

In the early 2000s, being computer literate was a competitive edge. Today, things have changed. In a rapidly shifting digital...

Starting and running a thriving business in Nigeria is not for the faint-hearted. The terrain is tough, the odds are...

Customer expectations are evolving fast, and data-driven customer insights are critical to stay one step ahead in the marketplace. According...

In today’s digital age, the rules of business have changed dramatically. For every business, the competition is no longer the...

As an entrepreneur, you must learn business model. Business model is what we do to make money; your business must...

Despite being effective in driving sales, the growth funnel has some limitations. One thing is to have a sales conversion,...

Continued from Part 1... Go digital The digital age is an age that gives you the audacity to embrace changes....

It is a new business year. This year will break patterns and lead to the emergence of a new business order. How...

There is a continuous evolution of customers. In the marketplace today, there is the rise of an army of super-enlightened...

How strongly are your competitors entrenched? What have they in price or quality or claims to weigh against your appeal?...

As the competition becomes fierce, businesses must learn how to create their uncontested blue ocean, a market space where they...