SME & Entrepreneur Focus

It is a new business year. This year will break patterns and lead to the emergence of a new business order. How...

There is a continuous evolution of customers. In the marketplace today, there is the rise of an army of super-enlightened...

How strongly are your competitors entrenched? What have they in price or quality or claims to weigh against your appeal?...

As the competition becomes fierce, businesses must learn how to create their uncontested blue ocean, a market space where they...

John Obaro, the Founder and group managing director of SystemSpecs, a leading technology Group in Nigeria, recently delivered a thought-provoking...

The digital revolution is here, changing how businesses operate, serve their customers, and get results. The digital pressure has never...

In today's highly competitive business landscape, leveraging AI can be a game-changer for businesses to fuel their productivity and growth....

Artificial Intelligence (AI) has become a powerful tool that significantly contributes to the growth and success of any business. AI...

The result you are getting is what the system you run with can produce. You are sabotaging your organizational growth...

Systems hold the key to every money that your business seeks. This is so because systems-centred businesses always get higher...

The essence of marketing is to have your products or services get to the end-user effortlessly, and also leave you...

We must understand what works in today’s marketplace, and how best to tap into it. No wonder Dina El Tabey,...

The bottom line of any business is to make money, and marketing is an essential channel to reach that end goal. If you must...

It appears that the number one business challenge is marketing. A lot could work for us in our marketing if...

Most enterprises we admire have large networks of partners that support what they do – from customers to employees, and...