MarkTECH
Google Postpones Third-Party Cookie Phase-Out – Implications for Digital Marketers
In February 2020, Google revealed plans to complete the phasing out of third-party cookies on its Chrome browser by 2022....
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Lagos Digital PR Summit Unveils new Brand Identity
The Lagos Digital Public Relations Summit, Africa’s premier platform for PR professionals, has announced its rebranding, introducing a dynamic new...
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Why Your Brand Stories Don’t Show Up
In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of...
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5 AI-Powered Creative Tools To Help You Elevate Your Digital Advertising Campaigns
Artificial intelligence (AI) is revolutionising industries, including digital marketing, by enabling marketers to create targeted, engaging, and effective campaigns. Last...
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The Role of Media Monitoring in Shaping Government Communication Strategies
In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public...
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The Crippling Absence of the Audit Bureau of Circulations in Nigeria (ABC): A Setback for Media Professionals
The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of Circulations...
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Unbiased Truths: How Independent PR Auditors Reveal Real Media Performance
The role of public relations has evolved into a crucial component for brand management, reputation building, and strategic communication. However,...
Read moreThe Media Monitoring Industry in Nigeria: Key Players, Specialties, and the Need for an Association
The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations (PR)....
Read moreWhy Measurement and Evaluation is Necessary for the Growth of the PR Industry: A Nigerian Perspective
As a PR measurement specialist and thought leader in PR measurement and evaluation in Nigeria, I have had the privilege...
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State of Marketing 2024: AI is Marketers’ Top Priority… Yet Biggest Headache
Marketers are prioritising AI implementation over all other initiatives this year, according to new Salesforce research in the ninth State of...
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Beyond AVE: The Pitfalls of Using Advertising Equivalency in PR Measurement
In public relations (PR) measurement and evaluation, one metric has long been a topic of debate and scrutiny: Advertising Value...
Read moreNavigating Uncertainty: The Enduring Value of Out-of-Home (OOH) Advertising in Challenging Times
In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising...
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How Smart Brands Turn User Behaviour into Instant Sales Wins
In a world where attention spans are short and competition is fierce, a small fashion brand noticed something curious. Every...
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Data-Driven Growth: How to Leverage Analytics for Scalable Marketing Success
Adaugo Ezeala has spent the past five years navigating the growth marketing ecosystem, honing her expertise in utilising analytics to...
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Gamifying Customer Engagement for Success
Writer: ADEOLA ADEJOKUN Let's talk about the addictive nature of video games for a second. What keeps players glued to...
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